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Apparel deals
Apparel and footwear deals for all 68 Power 4 schools and Notre Dame. Values are as reported by the cited sources; many current terms are private. Filter by conference or brand; click a column to sort.
Secondary source: the 2026 brand for each school comes from a user-generated r/CFB compilation [SP35], cross-checked against school releases where cited. Treat brand-only rows (47 schools with no reported value) as needing spot checks. The FY2017-18 column is FOIA-based cash plus product value from CRIA [SP34], a historical comparison, not the current deal.
CONFLICT rows: Michigan (Jordan) totals, Wisconsin (Under Armour) cash/product split and Georgia Tech (Under Armour) official terms; details in each row.
68 rows
| School | Conf. | Brand 2026 | Reported value | Term | Details | Disclosure | Conflict | FY2017-18 value (CRIA) | As of | Sources |
|---|---|---|---|---|---|---|---|---|---|---|
| Arizona State University | Big 12 | Adidas | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Auburn University | SEC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $6.4M (UA) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Baylor University | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Boston College | ACC | New Balance | $45M ($4.5M/yr) | 10 yrs | New Balance 10-yr deal (April 2021) worth $45M. | disclosed | — | 2021-04-13 | [SP35] [SP59] | |
| Brigham Young University | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Clemson University | ACC | Nike | $58M ($5.8M/yr) | 10 yrs (to 2028) | Nike 10-yr extension through 2028 worth $58M. | disclosed | $2.77M (Nike) [SP34] | 2017 | [SP35] [SP55] [SP34] | |
| Duke University | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Florida State University | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $4.21M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Georgia Institute of Technology | ACC | Under Armour | $186M ($18.6M/yr) | 10 yrs | Under Armour from July 1, 2026; 10 yrs, $186M (~$18.6M/yr avg) per AJC as cited by EssentiallySports - about 6x adidas's ~$3.11M/yr. On3: terms not made available; "nearly six times" prior AAV. | disclosed | CONFLICT Official terms not released; $186M figure is secondary citation of AJC | $2.5M (Russell) [SP34] | 2025 | [SP35] [SP37] [SP36] [SP34] |
| Indiana University Bloomington | Big Ten | Adidas | $54M | 10 yrs | Adidas 10-yr extension (2024-2034): >$54M guaranteed, >$49M of it product. Prior deal final year: $1.65M cash + $3.95M product + $300K marketing = $5.9M. | disclosed | $5.68M (Adidas) [SP34] | 2024-07-15 | [SP35] [SP51] [SP34] | |
| Iowa State University | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $480K (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Kansas State University | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Louisiana State University | SEC | Nike | $5.8M/yr | through 2036 | Nike extension through 2036 announced Dec 11, 2025 with launch of Nike's Blue Ribbon Elite NIL program. Extension value not disclosed (foundation contract). Prior/current contract: $4.75M product + $1M cash per year (cash convertible to product 1:3). | extension terms not disclosed | $4.3M (Nike) [SP34] | 2025-12-11 | [SP35] [SP45] [SP46] [SP38] [SP34] | |
| Michigan State University | Big Ten | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $4.06M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Mississippi State University | SEC | Adidas | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| North Carolina State University | ACC | Adidas | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $4.15M (Adidas) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Northwestern University | Big Ten | Under Armour | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Ohio State University | Big Ten | Nike | $252M ($16.8M/yr) | 15 yrs (2018-2033) | Nike 15-yr deal (signed 2016, runs 2018-2033) worth $252M total (~$16.8M/yr cash+product). | disclosed | $6.31M (Nike) [SP34] | 2016-01 | [SP35] [SP58] [SP54] [SP34] | |
| Oklahoma State University | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $4.6M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Pennsylvania State University | Big Ten | Adidas | $300M ($30M/yr) | 10 yrs (2026-2036) | Adidas from July 1, 2026 (ending 33-yr Nike run); ~ $300M over 10 years incl. cash, product and NIL benefits (On3 sources). | reported (sources) | — | 2025 | [SP35] [SP36] [SP37] | |
| Purdue University | Big Ten | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $2.05M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Rutgers University-New Brunswick | Big Ten | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $1.74M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Southern Methodist University | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Stanford University | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Syracuse University | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Texas A&M University | SEC | Adidas | $47M ($9.4M/yr) | 5 yrs (to 2027) | Adidas 5-yr deal July 2022-June 30, 2027, >$47M: $3M base cash/yr + $6M product/yr, plus $1M/yr marketing initiatives. Expires 2027. | disclosed | $6.8M (Adidas) [SP34] | 2024-05-06 (terms revealed) | [SP35] [SP42] [SP38] [SP34] | |
| Texas Christian University | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Texas Tech University | Big 12 | Adidas | $59.2M | 10 yrs | Adidas 10-yr deal (Dec 2024): $59.25M = $50M product + $9.25M cash (rights fees, marketing, athlete support). Prior UA 4 yrs $12.9M. Adidas/Patrick Mahomes NIL collective followed. | disclosed | $2.65M (UA) [SP34] | 2024-12 | [SP35] [SP47] [SP38] [SP34] | |
| University of Alabama | SEC | Nike | $63M | 2013 deal to 2025; extension undisclosed | 2013 Nike deal: $63M cash+apparel (+$5M signing bonus) through June 2025. Alabama "quietly extended" a few years ago; new terms kept private via Crimson Tide Foundation. | current terms not disclosed | $3.89M (Nike) [SP34] | 2025-08-28 | [SP35] [SP54] [SP34] | |
| University of Arizona | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $2.15M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Arkansas | SEC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| University of California, Berkeley | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| University of California, Los Angeles | Big Ten | Jordan (Nike) | $46.5M ($7.7M/yr) | 2021-2027 + option to 2029 | Nike/Jordan 6-yr deal July 2021-June 2027, $46.45M total (~$7.7M/yr; $500K cash/yr, product $9.5M Y1 to $7M Y6). Nike exercised option through June 2029 ($7.125M gear in 2027-28). Previous UA deal (15 yrs, $280M) was terminated. | disclosed | $16.5M (UA) [SP34] | 2021-02-12 | [SP35] [SP43] [SP44] [SP52] [SP34] | |
| University of Central Florida | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| University of Cincinnati | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| University of Colorado Boulder | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $2.85M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Florida | SEC | Jordan (Nike) | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $3.2M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Georgia | SEC | Nike | $40.8M | Nike extension (2014): >= $40.8M; $2.88M gear + $1M cash per year + $2M signing bonus. Current terms not found. | disclosed | $3.91M (Nike) [SP34] | 2015-05-20 (records) | [SP35] [SP56] [SP34] | ||
| University of Houston | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| University of Illinois Urbana-Champaign | Big Ten | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $4.1M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Iowa | Big Ten | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $1.95M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Kansas | Big 12 | Adidas | $14M/yr | 14 yrs | Adidas 14-yr renewal (May 2024) worth $14M annually - more than double prior deal (school announcement). | disclosed | $6.67M (Adidas) [SP34] | 2024-05-22 | [SP35] [SP48] [SP34] | |
| University of Kentucky | SEC | Nike | not disclosed | 10 yrs (from July 2025) | Nike 10-yr renewal began July 2025: $7M product allowance/yr rising to $7.5M after five years; 15% royalty (5% on shoes) with average annual minimum $400K; playoff bonuses (per UW Board of Regents memo comparing market). | disclosed | $3.73M (Nike) [SP34] | 2025-07 | [SP35] [SP39] [SP34] | |
| University of Louisville | ACC | Adidas | $160M ($16M/yr) | 10 yrs (to 2028) | Adidas 10-yr extension (2017) worth $160M through 2027-28; USA Today lists among deals expiring 2027-28. | disclosed | $7.29M (Adidas) [SP34] | 2017-08-25 | [SP35] [SP53] [SP38] [SP34] | |
| University of Maryland, College Park | Big Ten | Under Armour | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $4.67M (UA) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Miami | ACC | Adidas | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| University of Michigan | Big Ten | Jordan (Nike) | $122.3M | 11 yrs from 2016 + 4-yr option | Nike/Jordan deal (2015-16): 11 yrs $122.32M base (incl. $12M upfront); with 4-yr option up to $169M-$173.8M through 2031. USA Today lists Michigan among deals expiring 2027-28. | disclosed | CONFLICT Totals reported as $169M (Eleven Warriors) vs $173.8M (mlive/Sportskeeda) with option | $9.84M (Nike) [SP34] | 2015-07 | [SP35] [SP58] [SP38] [SP34] |
| University of Minnesota Twin Cities | Big Ten | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $2.25M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Mississippi | SEC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $2.05M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Missouri | SEC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $3.15M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Nebraska-Lincoln | Big Ten | Adidas | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $4.19M (Adidas) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of North Carolina at Chapel Hill | ACC | Jordan (Nike) | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $3.88M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Notre Dame | Independent (football); ACC other sports | Under Armour | $10M/yr | 10 yrs (from 2024) | Under Armour 10-yr extension (Aug 2023) worth >$10M/yr in cash and gear (sources); 2014 UA deal ~ $90M. | reported (sources); private school | — | 2023-08-04 | [SP35] [SP41] | |
| University of Oklahoma | SEC | Jordan (Nike) | $70M | Nike/Jordan Brand deal (2018) worth up to ~ $70M (OU Daily, via NBC Sports). Current terms not found. | disclosed | $5.25M (Nike) [SP34] | 2018-07-27 | [SP35] [SP57] [SP34] | ||
| University of Oregon | Big Ten | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $2.81M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Pittsburgh | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| University of South Carolina | SEC | Nike | $77.5M | 10 yrs | Nike from July 1, 2026 (ending 19 yrs with UA): 10 yrs, $70M (product) + $5M cash compensation + $2.5M supplemental product allowance + 15% of net sales of Nike Gamecocks items. Prior UA 2016 extension $71.5M. UW regents memo calls it "almost entirely based on product allotments, with limited cash payments." | disclosed | $6.7M (UA) [SP34] | 2025-08 | [SP35] [SP36] [SP39] [SP34] | |
| University of Southern California | Big Ten | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| University of Tennessee, Knoxville | SEC | Adidas | not disclosed | 10 yrs | Adidas from July 2026 (leaving Nike), 10 yrs, includes NIL money for select athletes. Financial terms NOT DISCLOSED (run through a nonprofit foundation; not obtainable by records request per USA Today). | not disclosed | $3.9M (Nike) [SP34] | 2025-08 | [SP35] [SP36] [SP38] [SP34] | |
| University of Texas at Austin | SEC | Nike | $250M ($16.7M/yr) | 15 yrs | Nike 15-yr deal (2015) worth $250M: $20M upfront, $6.5M cash/yr, plus apparel; ~$16M+/yr avg. | disclosed | $11.95M (Nike) [SP34] | 2015-10 | [SP35] [SP58] [SP54] [SP34] | |
| University of Utah | Big 12 | Under Armour | not disclosed | adidas 7 yrs from 2027 | Under Armour through June 30, 2027 (18 yrs; ~ $6.5M/yr per Roundtable). Adidas 7-yr deal begins July 1, 2027 with NIL ambassador network; terms not officially released; unconfirmed KSL report $6.42M/yr. | not officially disclosed | — | 2026-06-24 | [SP35] [SP50] [SP49] | |
| University of Virginia | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $3.08M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| University of Washington | Big Ten | Adidas | $119M ($11.9M/yr) | 10 yrs (2019-2029) | Adidas 10-yr deal (2018, from 2019) worth $119M (~$11.9M/yr). | disclosed | $3.84M (Nike) [SP34] | 2018-04-10 | [SP35] [SP52] [SP34] | |
| University of Wisconsin-Madison | Big Ten | Under Armour | $104.5M | 7 yrs + 3-yr option | Under Armour renewal approved Nov 25, 2025: minimum gross value $104.5M (vs $96.75M prior); 7 yrs (2026-2033) + 3-yr option to 2036; $3M signing bonus; $3.8M cash/yr; $500K min royalty/yr; product allotment $3.2M (wholesale); $175K/yr NIL commitment; $75K marketing fund; royalty 16.5% rising to 25%. | disclosed | CONFLICT SBJ lists $4.05M cash and $6.4M product per year vs regents memo $3.8M cash and $3.2M product (wholesale) - SBJ may include royalty/retail valuation | $9.15M (UA) [SP34] | 2025-11-25 | [SP35] [SP39] [SP40] [SP38] [SP34] |
| Vanderbilt University | SEC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| Virginia Tech | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $1.9M (Nike) [SP34] | accessed 2026-10-01 | [SP35] [SP34] | ||
| Wake Forest University | ACC | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | — | accessed 2026-10-01 | [SP35] | ||
| West Virginia University | Big 12 | Nike | not disclosed | Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). | not found | $3.35M (UA) [SP34] | accessed 2026-10-01 | [SP35] [SP34] |