University of Oklahoma
- Conference (2026)
- SEC (Joined SEC July 1, 2024 (from Big 12))
- Control
- Public
- IPEDS UNITID
- 207500
- City
- Norman, OK
- City population
- 130,943 (July 1, 2025 (Census Vintage 2025); source)
- Metro area
- Oklahoma City, OK (Metropolitan): 1,512,813 (July 1, 2025 (Census Vintage 2025; 2023 OMB delineations); source)
- TV market (DMA)
- Oklahoma City, OK: rank #47, 762,700 TV homes (0.608% of U.S.), Nielsen 2024-25 (source); 2025-26 rank #45 (source)
Norman (Cleveland County) is in the Oklahoma City DMA - Endowment
- $2.10B (FY2025 (June 30, 2025)) · scope: Endowments held by OU Foundation that benefit OU (approx.) · source
OU not in NACUBO FY2025 public list. OU Foundation: ~$2.77B investable assets, ~$2.1B endowments benefiting OU. IPEDS FY25 figure (~$1.61B, per search index of OU IPEDS finance filing) conflicts/uses a different definition. - Annual giving
- $352.0M (FY2025) · total gifts (record; incl. $113M athletics) · source
Student newspaper report
How to watch
Cheapest single package for every Oklahoma Sooners game: ESPN Unlimited, $31.99/mo ($159.95 for 5 months). Month-by-month: $58.90 for the full season, $41.93 from Oct. 1. 7 of 12 games still TBD (priced worst case).
Prices and TV assignments as of 2026-10-01. Schedule, networks and month-by-month plan
Sponsors, apparel & naming
- Apparel: Jordan (Nike) brand: secondary source · $70M
- Multimedia rights: Learfield (Sooner Sports Properties) · not disclosedLearfield local arm also made exclusive NIL partner (July 2025). [SP33]
Apparel brands come from a user-generated r/CFB list (secondary; spot-check) [SP35]. All apparel deals · Multimedia rights · Stadium naming
Financial data comes from three sources shown separately, which are not interchangeable: EADA (federal), Knight-Newhouse/NCAA (public schools) and IRS Form 990 (private schools). Do not add or compare figures across them.
EADA budget history (U.S. Dept. of Education)
Equity in Athletics Disclosure Act data; FY = academic year ending (FY2025 = 2024-25). Schools have wide latitude in what they count, and many report total revenue equal to total expenses, so an EADA “surplus” is not meaningful. Head-coach salary is an average across all men’s-team head coaches, not the football coach’s pay. Nominal dollars. Definitions.
This school reported EADA total revenue exactly equal to total expenses in 1 of 19 years.
EADA total revenueEADA total expensesEADA football revenue (nominal dollars; gaps = not reported)
| Fiscal year | Total revenue | Total expenses | Football revenue | Football expenses | FB share of rev. (calc) | Men's BB revenue | Men's BB expenses | Women's BB revenue | Women's BB expenses | Athletic student aid | Recruiting | Avg head coach salary, men's teams | Football participants | Undergrad enrollment | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY2025 | $234,426,470 | $234,426,470 | $126,247,146 | $71,184,826 | 54% | $9,769,244 | $14,250,771 | $2,618,570 | $8,756,319 | $19,619,031 | $6,387,881 | $1,481,027 | 128 | 20,429 | source |
| FY2024 | $188,933,196 | $188,623,620 | $124,879,959 | $65,814,050 | 66% | $14,808,965 | $12,416,133 | $2,976,664 | $7,150,305 | $19,073,458 | $5,884,214 | $1,486,335 | 126 | 19,121 | source |
| FY2023 | $183,919,881 | $181,311,331 | $134,727,441 | $61,996,923 | 73% | $14,478,267 | $12,129,422 | $3,075,625 | $6,399,371 | $18,610,704 | $5,514,733 | $1,458,636 | 119 | 18,479 | source |
| FY2022 | $186,948,657 | $185,625,893 | $132,659,502 | $54,176,637 | 71% | $14,034,622 | $12,406,055 | $2,825,081 | $5,877,418 | $16,374,799 | $4,003,621 | $1,776,286 | 119 | 18,220 | source |
| FY2021 | $153,657,898 | $152,686,359 | $101,119,170 | $40,551,251 | 66% | $13,352,755 | $10,855,754 | $2,063,450 | $5,432,576 | $15,517,520 | $345,270 | $1,454,281 | 120 | 18,539 | source |
| FY2020 | $159,116,738 | $157,494,530 | $101,881,969 | $41,455,783 | 64% | $8,477,462 | $9,669,952 | $2,064,744 | $6,393,611 | $15,854,829 | $2,259,117 | $1,268,359 | 116 | 18,820 | source |
| FY2019 | $159,286,136 | $159,138,410 | $94,817,907 | $43,453,315 | 60% | $12,355,263 | $10,072,404 | $2,854,726 | $6,403,803 | $15,911,968 | $2,757,195 | $1,259,096 | 119 | 18,856 | source |
| FY2018 | $175,325,500 | $157,594,460 | $102,321,307 | $39,088,102 | 58% | $13,473,566 | $10,205,245 | $3,251,438 | $6,221,340 | $15,017,184 | $2,584,821 | $1,135,835 | 116 | 18,852 | source |
| FY2017 | $155,209,855 | $139,503,590 | $95,876,446 | $37,848,199 | 62% | $13,190,742 | $9,201,538 | $3,703,885 | $6,372,082 | $13,808,619 | $2,306,697 | $1,271,745 | 115 | 18,218 | source |
| FY2016 | $150,371,578 | $134,898,708 | $94,142,098 | $35,854,266 | 63% | $12,030,130 | $10,582,714 | $2,084,098 | $6,239,607 | $12,244,528 | $1,993,926 | $1,269,547 | 118 | 17,893 | source |
| FY2015 | $135,660,070 | $124,732,244 | $78,737,409 | $30,316,609 | 58% | $10,907,532 | $9,191,997 | $1,987,252 | $5,807,901 | $12,004,962 | $2,254,629 | $1,199,602 | 117 | 17,711 | source |
| FY2014 | $129,220,692 | $116,540,775 | $71,370,051 | $28,107,666 | 55% | $9,948,655 | $8,106,591 | $2,226,884 | $5,596,048 | $11,171,401 | $1,758,151 | $1,040,465 | 115 | 17,399 | source |
| FY2013 | $123,805,661 | $106,340,398 | $69,647,986 | $24,533,905 | 56% | $8,380,083 | $7,372,069 | $2,292,929 | $5,411,291 | $9,296,979 | $1,521,797 | $986,922 | 110 | 17,960 | source |
| FY2012 | $106,456,616 | $98,160,767 | $59,630,425 | $24,097,643 | 56% | $8,011,804 | $6,813,149 | $2,585,358 | $4,787,260 | $8,967,059 | $1,445,034 | $956,519 | 115 | 17,648 | source |
| FY2011 | $104,338,843 | $96,274,366 | $58,811,324 | $23,191,402 | 56% | $8,437,785 | $8,445,816 | $2,422,812 | $4,317,979 | $9,249,117 | $1,263,567 | $1,213,780 | 115 | 16,995 | source |
| FY2010 | $98,661,765 | $88,539,861 | $58,295,888 | $20,150,769 | 59% | $8,626,247 | $5,720,497 | $2,599,538 | $3,930,399 | $7,713,954 | $1,466,199 | $830,488 | 115 | 17,131 | source |
| FY2009 | $81,487,835 | $81,404,992 | $42,638,431 | $20,799,933 | 52% | $6,753,149 | $5,409,808 | $1,448,696 | $4,126,551 | $7,115,478 | $1,573,690 | $646,707 | 114 | 17,075 | source |
| FY2008 | $77,098,009 | $76,945,883 | $40,922,446 | $18,863,323 | 53% | $6,369,446 | $5,063,968 | $1,315,675 | $3,601,491 | $5,550,169 | $1,208,116 | $560,339 | 119 | 16,994 | source |
| FY2007 | $69,430,569 | $69,266,317 | $37,263,255 | $18,790,701 | 54% | $5,829,692 | $4,231,966 | $1,187,273 | $3,445,903 | $5,285,294 | $1,120,762 | $128,881 | 125 | 16,404 | source |
Knight-Newhouse budget history (NCAA financial reports)
NCAA Membership Financial Reporting System categories as presented by the Knight-Newhouse College Athletics Database. “Total athletic revenues” are net of transfers back to the institution. Subsidy = institutional/government support + student fees (Knight’s definition; summed by us from the same row). Debt figures before FY2015 are not comparable (NCAA definition change). Not comparable with the EADA figures above. Nominal dollars.
KN total athletic revenuesKN total athletic expensesKN subsidy (nominal dollars; gaps = not reported)
| Fiscal year | Total athletic revenues | Total athletic expenses | Football spending | Football coaching salaries | Conf./NCAA/media/postseason | Ticket sales | Donor contributions | Sponsorship/licensing | Inst./govt support | Student fees | Subsidy (calc) | Subsidy share (calc) | Coaches comp. | Non-coaching staff comp. | Scholarships/aid | Facilities/debt/equip. | Coaching severance | Inst. NIL rev. share | Annual debt service | Athletics debt outstanding | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY2025 | $205,670,266 | $254,538,960 | $63,821,802 | $19,000,671 | $16,550,441 | $54,512,302 | $98,240,268 | $19,200,045 | $0 | $0 | $0 | 0% | $41,373,989 | $29,267,348 | $26,375,277 | $103,996,061 | $1,585,214 | $0 | $18,332,034 | $210,025,998 | source |
| FY2024 | $208,829,776 | $212,479,127 | $60,534,764 | $17,642,370 | $42,084,237 | $47,177,358 | $78,553,962 | $25,194,391 | $0 | $0 | $0 | 0% | $38,822,648 | $28,174,295 | $19,520,040 | $67,896,073 | $2,508,428 | — | $15,750,566 | $219,589,697 | source |
| FY2023 | $199,295,570 | $205,514,920 | $57,968,084 | $17,397,319 | $47,565,687 | $48,206,341 | $66,076,355 | $23,411,285 | $0 | $0 | $0 | 0% | $35,994,409 | $29,328,315 | $18,887,413 | $66,014,758 | $1,068,633 | — | $14,994,111 | $186,567,840 | source |
| FY2022 | $177,320,217 | $182,403,214 | $49,555,763 | $17,793,635 | $49,505,080 | $46,977,771 | $43,180,134 | $20,266,752 | $0 | $0 | $0 | 0% | $33,757,740 | $24,816,220 | $17,457,999 | $61,311,924 | $25,383 | — | $10,446,598 | $192,263,635 | source |
| FY2021 | $143,668,948 | $145,100,455 | $38,210,376 | $16,159,472 | $42,674,268 | $11,056,719 | $61,291,407 | $19,783,007 | $2,000,889 | $0 | $2,000,889 | 1% | $32,983,850 | $17,497,188 | $16,151,142 | $47,779,909 | $355,055 | — | $10,970,716 | $199,391,420 | source |
| FY2020 | $159,116,745 | $162,958,014 | $41,455,784 | $16,388,860 | $47,524,530 | $43,126,229 | $43,907,897 | $15,163,596 | $0 | $0 | $0 | 0% | $31,838,431 | $21,790,732 | $15,958,027 | $41,351,767 | $446,825 | — | $14,990,328 | $204,257,046 | source |
| FY2019 | $163,126,695 | $163,835,791 | $42,752,259 | $13,547,216 | $48,603,300 | $42,947,375 | $45,566,195 | $15,337,859 | $0 | $0 | $0 | 0% | $29,115,829 | $21,978,083 | $15,967,266 | $45,664,670 | $995,825 | — | $14,803,742 | $211,398,218 | source |
| FY2018 | $175,325,500 | $153,189,153 | $39,820,566 | $11,202,018 | $41,831,996 | $42,227,007 | $62,977,461 | $14,045,255 | $0 | $0 | $0 | 0% | $26,243,527 | $21,150,588 | $15,056,236 | $43,451,873 | $465,918 | — | $15,276,164 | $218,352,804 | source |
| FY2017 | $155,238,481 | $138,456,780 | $37,795,695 | $13,489,644 | $40,749,612 | $42,142,811 | $45,504,839 | $14,106,074 | $0 | $0 | $0 | 0% | $26,747,190 | $18,722,982 | $14,015,222 | $29,485,106 | $138,478 | — | $6,672,000 | $210,710,000 | source |
| FY2016 | $150,373,216 | $132,611,840 | $39,893,246 | $12,283,798 | $39,003,051 | $39,747,466 | $46,641,355 | $16,449,721 | $0 | $0 | $0 | 0% | $25,416,335 | $18,076,236 | $12,485,841 | $33,092,402 | $25,148 | — | $8,339,500 | $214,200,000 | source |
| FY2015 | $134,269,349 | $128,260,251 | $35,369,766 | $11,640,718 | $31,546,830 | $39,263,430 | $32,147,093 | $20,877,150 | $0 | $0 | $0 | 0% | $24,262,369 | $17,941,871 | $12,065,436 | $28,385,649 | $455,740 | — | $9,239,000 | $110,356,000 | source |
| FY2014 | $129,226,692 | $113,366,698 | $27,600,571 | $10,279,674 | $31,181,666 | $36,940,264 | $33,363,102 | $12,798,803 | $0 | $0 | $0 | 0% | $21,918,720 | $18,042,745 | $11,352,361 | $30,103,747 | $155,101 | — | $9,876,036 | $114,994,970 | source |
| FY2013 | $123,805,661 | $102,447,553 | $25,140,633 | $10,002,520 | $28,504,230 | $37,770,523 | $34,487,196 | $12,805,600 | $0 | $0 | $0 | 0% | $21,274,516 | $17,552,157 | $9,457,432 | $26,269,678 | $72,662 | — | $9,527,000 | $120,054,000 | source |
| FY2012 | $106,456,616 | $96,250,328 | $23,674,490 | $10,223,952 | $16,621,386 | $36,281,486 | $32,580,273 | $13,153,909 | $0 | $0 | $0 | 0% | $20,773,036 | $15,635,655 | $9,376,376 | $24,100,500 | $107,411 | — | $9,001,121 | $125,123,844 | source |
| FY2011 | $104,338,844 | $94,363,928 | $23,277,520 | $9,771,667 | $16,562,326 | $35,856,411 | $28,671,113 | $12,131,029 | $0 | $0 | $0 | 0% | $18,969,694 | $14,620,614 | $9,439,275 | $22,668,044 | $2,066,261 | — | $8,255,560 | $87,014,027 | source |
| FY2010 | $98,512,287 | $87,678,197 | $19,242,511 | $8,117,665 | $13,866,094 | $35,416,091 | $26,601,241 | $11,375,376 | $0 | $0 | $0 | 0% | $16,727,351 | $14,520,751 | $8,001,631 | $25,141,217 | $0 | — | $8,704,701 | $91,343,420 | source |
| FY2009 | $81,487,835 | $81,404,991 | $20,104,378 | $6,649,899 | $17,074,420 | $34,087,657 | $14,166,960 | $10,836,829 | $0 | $0 | $0 | 0% | $14,452,846 | $13,866,248 | $7,841,339 | $21,863,498 | $117,999 | — | $8,464,502 | $95,981,466 | source |
| FY2008 | $77,098,008 | $76,945,882 | $18,533,245 | $6,303,238 | $12,990,647 | $35,162,720 | $13,255,316 | $9,651,372 | $0 | $150,000 | $150,000 | 0% | $12,951,543 | $12,652,242 | $7,346,156 | $21,417,966 | $0 | — | $7,725,697 | $94,651,649 | source |
| FY2007 | $69,430,571 | $69,266,318 | $17,942,907 | $5,897,043 | $12,302,797 | $31,054,702 | $12,096,410 | $8,092,781 | $0 | $150,000 | $150,000 | 0% | $11,958,296 | $10,377,845 | $6,964,478 | $18,452,302 | $137,109 | — | $5,981,200 | $91,798,000 | source |
| FY2006 | $64,521,972 | $64,322,580 | $15,812,516 | $6,333,566 | $11,065,627 | $29,284,212 | $10,820,720 | $7,375,647 | $0 | $150,000 | $150,000 | 0% | $11,485,172 | $9,858,062 | $5,491,769 | $20,371,837 | $0 | — | $6,367,100 | $84,970,000 | source |
| FY2005 | $63,382,024 | $62,897,773 | $15,539,986 | $0 | $12,412,816 | $28,599,675 | $10,096,423 | $7,340,313 | $0 | $150,000 | $150,000 | 0% | $9,790,344 | $10,638,227 | $5,148,388 | $19,629,555 | $0 | — | $6,382,000 | $86,605,000 | source |
Data credit: Knight-Newhouse College Athletics Database, a joint project of the Knight Commission on Intercollegiate Athletics and the S.I. Newhouse School of Public Communications, Syracuse University.