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Other deals
Media-rights contracts, the ended school-sportsbook deals, stadium alcohol sales, apparel NIL programs and mega-gifts.
30 rows
| Type | Entity | Counterparty | Value | Status | Details | Conflict | As of | Sources |
|---|---|---|---|---|---|---|---|---|
| Media rights | SEC | ESPN/ABC (Disney) | $710M/yr | reported | ESPN holds all SEC rights through 2033-34 incl. former CBS Tier-1 package ($300M/yr from 2024 vs CBS $55M/yr). SBJ total ~ $7.1B (~$710M/yr) 2024-25 to 2033-34; one outlet reported $6B/20 yrs for first tier (2013). | CONFLICT First-tier figure differs by outlet; SBJ $7.1B total does not exactly match tier reports (per BOCS) | accessed 2026-10-01 | [SP1] [M-S57] [M-S56] |
| Media rights | Big Ten | Fox/FS1, CBS (Paramount+), NBC (Peacock), Big Ten Network (61% Fox) | $8.05B ($1.15B/yr) | reported | 7-yr deal 2023-24 through 2029-30. Fox noon window up to 32 games; CBS 3:30 14-15 games; NBC primetime ~15 + Peacock exclusives; title game rotates Fox (2023/25/27/29), CBS (2024/28), NBC (2026). | CONFLICT $8.05B (BOCS/SBJ) vs "$7 billion" (SI; Sportico re Warren bonus) | accessed 2026-10-01 | [SP1] [M-S56] [M-S52] [SP113] |
| Media rights | Big 12 | ESPN/ABC + Fox/FS1; TNT Sports sublicense (WBD) | $2.28B ($380M/yr) | reported | Extension 2025-26 through 2030-31, $2.28B (~$380M/yr, ~$31.7M per school per year, pro rata for new members). Separate WBD/TNT sublicense: 13 football games per season from 2025. | accessed 2026-10-01 | [SP1] [SP9] [SP10] | |
| Media rights | ACC | ESPN (ACC Network); CW sublicense | $4.8B ($240M/yr) | reported | ESPN 20-yr deal through 2036, $4.8B (~$240M/yr, ~$17.1M/school/yr before expansion). CW sublicense from ESPN extended through 2030-31 (May 2026). | accessed 2026-10-01 | [SP1] [SP8] | |
| Media rights | College Football Playoff | ESPN | $7.8B ($1.3B/yr) | reported | Original 12-yr deal 2014-2025: $5.64B (~$470M/yr). New 6-yr deal 2026-2031: $7.8B (~$1.3B/yr, about triple). Split from 2026: SEC & Big Ten 29% each, ACC 17%, Big 12 ~15%, G5 9%, independents 1% (ND ~$12M). | accessed 2026-10-01 | [SP1] [M-S54] [M-S56] | |
| Media rights | College Football Playoff (ESPN sublicense) | TNT Sports / Warner Bros. Discovery | not disclosed | reported | 5-yr sublicense (2024-2028): 2 first-round games in 2024-25; from 2026 2 first-round, 2 quarterfinals and 1 semifinal. WBD pays ESPN avg "hundreds of millions" per year (exact not disclosed). From 2026 TNT sells its own CFP ads (previously ESPN kept them). | accessed 2026-10-01 | [SP5] [SP6] [SP7] | |
| Media rights | Notre Dame | NBC / Peacock | $50M/yr | reported | Extended Nov 18, 2023 through 2029 season (39 seasons since 1991). Terms not disclosed; prior deal ~ $22M/yr (AP); new deal reported ~ $50M/yr (FOS sources, The Athletic). ND also receives ACC media money for other sports. | accessed 2026-10-01 | [SP2] [SP3] [SP4] | |
| Media rights | Bowl games (non-CFP) | ESPN (most), plus CBS, Fox, others | not disclosed | reported | Title-sponsor money for most bowls goes to the broadcaster (usually ESPN), which pays organizers for TV rights (The Outline, 2017). Rose Bowl presenting sponsorship sold through Disney Advertising. A bowl-by-bowl TV fee table is NOT DISCLOSED publicly. | accessed 2026-10-01 | [SP75] [SP76] | |
| Donor gift | Michigan State | Greg & Dawn Williams | $401M | reported | $401M commitment (Dec 5, 2025), $290M of it for Spartan Athletics. | 2025-12-05 | [SP102] | |
| Donor gift | Kansas | David G. Booth | $300M | reported | ~ $300M gift to KU Athletics (Aug 13, 2025); Gateway District / stadium. | 2025-08-13 | [SP103] | |
| Donor gift | Illinois | Larry Gies | $100M | reported | $100M to Illinois Athletics (Sept 9, 2025). | 2025-09-09 | [SP104] | |
| Donor gift | Virginia Tech | (donor named in release) | $75M | reported | Record $75M commitment (June 4, 2026), athletics incl. football plus Honors College. | 2026-06-04 | [SP105] | |
| Donor gift | Oklahoma State | T. Boone Pickens | $165M | reported | $165M (2006), then the largest gift to an athletic program (see money track). | 2006 | [M-S59] | |
| Donor gift | Oregon | Phil & Penny Knight | not disclosed | reported | >= $2.2B to University of Oregon (all purposes); athletics-only total UNVERIFIED (see money track). | accessed 2026-10-01 | [M-S61] [M-S62] | |
| NIL program | LSU (and other Nike schools) | Nike Blue Ribbon Elite NIL program | not disclosed | reported | Launched with LSU Dec 2025 (10 athletes); expanded to Texas, Clemson, South Carolina (5 Gamecocks signed July 1, 2026). Terms not disclosed. | accessed 2026-10-01 | [SP45] [SP46] [SP38] | |
| NIL program | Adidas Power 4 schools | Adidas NIL ambassador network / school NIL pools | not disclosed | reported | Adidas allots NIL money to Tennessee for select athletes and runs commission-based ambassador program at its schools; Texas Tech-Mahomes NIL collective (2024). | accessed 2026-10-01 | [SP38] | |
| NIL program | MMR-run NIL | Learfield (Sooner Sports Properties, Texas Tech Athletics Partners), Playfly Max | not disclosed | reported | MMR companies charged with driving above-cap NIL dollars; CSC requires associated-entity deals to show valid business purpose. | accessed 2026-10-01 | [SP20] [SP29] [SP33] [M-S10] | |
| NIL program | NIL market (all sports) | Collectives, brands, schools | not disclosed | reported | NIL market ~$918M (2021-22) to $2.26B (2024-25); 2026-27 revised $4.5B (Opendorse estimates). NIL Go cleared $582.49M through Aug 31, 2026. See money/findings.md section 1. | accessed 2026-10-01 | [M-S19] [M-S20] [M-S6] | |
| NIL program | Collectives | BPS Foundation, Classic City Collective, FUND (ND) | not disclosed | reported | BPS $41.3M revenue 2024; Classic City $16.1M (2024); FUND ~$20M (2023) / $6.2M (2024). See money track. | accessed 2026-10-01 | [M-S68] | |
| Betting | Colorado | PointsBet | $1.6M | ended 2023-03 | First school-sportsbook deal (2020); $1.6M contract through 2025-26 ended 3 yrs early (Mar 2023); paid school $30 per referred sign-up (NYT). | accessed 2026-10-01 | [SP97] [SP99] | |
| Betting | LSU | Caesars Sportsbook | not disclosed | ended 2023-05 | 2021 partnership (~seven figures); Caesars ended LSU and Michigan State deals late May 2023. | accessed 2026-10-01 | [SP98] [SP99] | |
| Betting | Michigan State | Caesars Sportsbook | not disclosed | ended 2023-05 | Ended late May 2023 after faculty petition. | accessed 2026-10-01 | [SP98] | |
| Betting | Maryland | PointsBet | not disclosed | ended 2023-05 | Ended May 2023 (Legal Sports Report headline cited in search; see FOS/SBJ context). | accessed 2026-10-01 | [SP99] [SP97] | |
| Betting | Industry rule | American Gaming Association | not disclosed | reported | AGA code (Mar 28, 2023) bars member sportsbooks from college partnerships that promote wagering; ended all D-I school deals. | accessed 2026-10-01 | [SP97] [SP98] | |
| Betting | Arizona / Oklahoma | Casino Del Sol (stadium naming $60M+); Riverwind Casino (Oklahoma field logo) | not disclosed | reported | Casinos (not sportsbooks) remain active sponsors at P4 schools. | accessed 2026-10-01 | [SP65] [SP73] | |
| Alcohol | Stadium alcohol sales (Aug-Oct 2025) | Concessions | not disclosed | reported | Open-records totals: Texas A&M $4.74M; LSU $3.68M; Nebraska $3.09M; Oregon $2.74M; Ole Miss $2.51M; Michigan $2.20M; Minnesota $2.14M; Indiana $1.79M; Kentucky $1.63M. Michigan ~ $5M in 2024; Ohio State > $6.2M (over half from concerts). | accessed 2026-10-01 | [SP100] [SP101] | |
| Alcohol | SEC conference alcohol policy | SEC presidents/chancellors | not disclosed | reported | May 31, 2019 vote lifted the SEC ban on beer/wine sales in public areas (effective Aug 1, 2019); each school decides whether and where to sell. Before: sales barred in general seating. | 2019-05-31 | [SP120] | |
| Alcohol | NCAA championship alcohol policy | NCAA | not disclosed | reported | NCAA rule on alcohol at its own championships: NOT VERIFIED in this pass (no primary source fetched). Regular-season stadium alcohol sales are set by schools/conferences, not the NCAA. | accessed 2026-10-01 | ||
| Alcohol | CFP / national advertisers | Modelo (Constellation Brands) | not disclosed | reported | Modelo is an official CFP sponsor (asterisk in SBJ/iSpot bowl table); $4.3M estimated bowl-season spend 2023-24 (#8); 144 ad minutes on ESPN CFB 2025 regular season (#4 brand by minutes). | accessed 2026-10-01 | [SP86] [SP88] | |
| Betting | State college-prop rules (Sept 2026) | State regulators | not disclosed | reported | CNS Maryland review (via PlayNY, Sept 11, 2026): 15 states ban all college player props; state table counts props unrestricted in 7 states, restricted in 18, illegal/banned in 26 (banned count includes states without legal betting). Ohio removed college props Feb 2024. Exclusion lists for abusive bettors in OH, WY, WV. NJ bill reintroduced 2026. | CONFLICT "15 states ban all college props" vs table "illegal or banned in 26" - different definitions (26 includes states where betting itself is illegal) | 2026-09-11 | [SP121] |