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Bowl, CFP & conference sponsors
Title and presenting sponsors of the 2025-26 bowls and CFP, conference title games, and national sponsors such as College GameDay.
Title fees are not disclosed except two 2017 estimates (Capital One Orange up to $25M/yr; Allstate Sugar at least $18M/yr), labeled est. 2017. Title money usually goes to ESPN, not the bowl [SP75]. GameDay, CFP and conference title-game sponsor fees: UNAVAILABLE.
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| Property | Sponsor | Type | Industry | Value | Disclosure | Details | As of | Sources |
|---|---|---|---|---|---|---|---|---|
| Capital One Orange Bowl (2025-26) | Capital One | CFP NY6 | financial services | $25M/yr est. 2017 | estimate (2017) | Reported up to $25M/yr (estimate, 2017) | accessed 2026-10-01 | [SP74] [SP75] |
| Allstate Sugar Bowl (2025-26) | Allstate | CFP NY6 | insurance | $18M/yr est. 2017 | estimate (2017) | Believed >= $18M/yr, possibly double (2017, estimate) | accessed 2026-10-01 | [SP74] [SP75] |
| Goodyear Cotton Bowl (2025-26) | Goodyear | CFP NY6 | autos | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Rose Bowl presented by Prudential (2025-26) | Prudential Financial | CFP NY6 | financial services | not disclosed | not disclosed | Presenting sponsor through 2025-26 via Disney Advertising; renewal for 2026-27 not found | accessed 2026-10-01 | [SP74] [SP76] |
| Vrbo Fiesta Bowl (2025-26) | Vrbo | CFP NY6 | consumer/travel | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Chick-fil-A Peach Bowl (2025-26) | Chick-fil-A | CFP NY6 | consumer brands (QSR) | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| CFP National Championship presented by AT&T (2025-26) | AT&T | CFP title game | telecom/tech | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Cheez-It Citrus Bowl (2025-26) | Cheez-It (Kellanova) | bowl | consumer brands (food) | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| ReliaQuest Bowl (2025-26) | ReliaQuest | bowl | telecom/tech | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| TaxSlayer Gator Bowl (2025-26) | TaxSlayer | bowl | financial services | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Valero Alamo Bowl (2025-26) | Valero | bowl | energy | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Liberty Mutual Music City Bowl (2025-26) | Liberty Mutual | bowl | insurance | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Tony the Tiger Sun Bowl (2025-26) | Kellogg (Tony the Tiger) | bowl | consumer brands (food) | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| SRS Distribution Las Vegas Bowl (2025-26) | SRS Distribution | bowl | industrial | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Pop-Tarts Bowl (2025-26) | Pop-Tarts (Kellanova) | bowl | consumer brands (food) | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Duke's Mayo Bowl (2025-26) | Duke's Mayo | bowl | consumer brands (food) | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Trust & Will Holiday Bowl (2025-26) | Trust & Will | bowl | financial services | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| AutoZone Liberty Bowl (2025-26) | AutoZone | bowl | retail | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Lockheed Martin Armed Forces Bowl (2025-26) | Lockheed Martin | bowl | defense | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Kinder's Texas Bowl (2025-26) | Kinder's | bowl | consumer brands (food) | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Bad Boy Mowers Pinstripe Bowl (2025-26) | Bad Boy Mowers | bowl | consumer brands | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Go Bowling Military Bowl (2025-26) | Go Bowling (Bowling Proprietors' Assn.) | bowl | consumer/entertainment | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| SERVPRO First Responder Bowl (2025-26) | SERVPRO | bowl | services | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Union Home Mortgage Gasparilla Bowl (2025-26) | Union Home Mortgage | bowl | financial services | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Radiance Technologies Independence Bowl (2025-26) | Radiance Technologies | bowl | defense/tech | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Isleta New Mexico Bowl (2025-26) | Isleta Resort & Casino | bowl | gambling/casino | not disclosed | not disclosed | Title/presenting sponsor in 2025-26 bowl season; deal value not disclosed. | accessed 2026-10-01 | [SP74] |
| Snoop Dogg Arizona Bowl (Gin & Juice by Dre and Snoop) (2025-26) | Gin & Juice by Dre and Snoop | bowl | alcohol | not disclosed | not disclosed | Alcohol-brand title sponsor | accessed 2026-10-01 | [SP74] |
| SEC Championship Game | Dr Pepper | Conference title game | beverage (non-alcohol) | not disclosed | not disclosed | "SEC Championship on ABC Presented by Dr Pepper"; ESPN also branded "Dr Pepper Championship Week". Value not disclosed. | accessed 2026-10-01 | [SP77] |
| ACC Championship Game | Subway | Conference title game | consumer brands (QSR) | not disclosed | not disclosed | "ACC Championship Presented by Subway" (2025). Value not disclosed. | accessed 2026-10-01 | [SP77] |
| Big 12 Championship Game | Edward Jones | Conference title game | financial services | not disclosed | not disclosed | "Edward Jones Big 12 Championship" (2025). Value not disclosed. | accessed 2026-10-01 | [SP77] |
| Big Ten Football Championship Game | Discover | Conference title game | financial services | not disclosed | not disclosed | "Discover Big Ten Football Championship Game" (2026 edition, Dec 5, 2026). Value not disclosed. | accessed 2026-10-01 | [SP78] |
| Heisman Trophy ceremony | Nissan | Other | autos | not disclosed | not disclosed | "Heisman Trophy Ceremony Presented by Nissan" on ABC (2025); Nissan Heisman House ad campaign in 15th season (2025). Value not disclosed. | accessed 2026-10-01 | [SP79] [SP119] |
| CFP rankings & selection shows | AT&T | Other | telecom/tech | not disclosed | not disclosed | "College Football Playoff Top 25 Ranking Show Presented by AT&T" and Selection Show presented by AT&T (2025). | accessed 2026-10-01 | [SP77] |
| ESPN College GameDay | The Home Depot | National sponsor | retail | not disclosed | not disclosed | "College GameDay Built by The Home Depot" since June 2003; Disney Advertising's longest-running sponsorship; 23rd season in 2025. Value not disclosed. iSpot: Home Depot #1 by ad minutes (153) on ESPN CFB 2025 regular season. | from 2003 | [SP80] [SP118] [SP83] [SP88] |
| College Football Playoff official sponsors | 17 official sponsors (Jan 2026) incl. Allstate, AT&T, Capital One, Cheez-It, Dr Pepper, Gatorade, Goodyear (since inception), Dell (new 2026); other-level: 76, Avocados from Mexico, Baptist Health, Axia Time, Shaw Sports Turf; Nike (official gear) | National sponsor | multiple | not disclosed | not disclosed | Official CFP deals are sold through Disney Advertising and bundle ESPN in-season spots; FishBait Solutions sells other categories. Full list of all 17 names not captured from paywalled SBJ text. Values not disclosed. | accessed 2026-10-01 | [SP81] [SP82] |
| Disney/ESPN multiyear college advertisers | Capital One, Allstate, Chick-fil-A, Pepsi, Taco Bell, Dr Pepper (multiyear since 2014), Home Depot (since 2002/03) | National sponsor | multiple | not disclosed | not disclosed | Typical deal length 3-6 years; strongest ESPN categories: auto, CPG, financial, insurance, pharma, QSR, retail, tech, telecom. | accessed 2026-10-01 | [SP83] |
| Big 12 (conference) | PayPal (via RedBird Development Group) | National sponsor | financial services | $100M | combined figure for two sponsors; PayPal share not disclosed | PayPal partnership incl. on-field logos, co-branded credit cards for conference and schools, Venmo system to deliver NIL payments. RedBird signed two major sponsors worth ~ $100M in new revenue combined (split not disclosed). | accessed 2026-10-01 | [SP13] |
| On-field logo sponsorships (FBS) | e.g., Delta Air Lines (Georgia), Safelite (Ohio State), Riverwind Casino (Oklahoma), Kroger (Kentucky), FirstBank (Vanderbilt) | National sponsor | multiple | not disclosed | estimates (Navigate); deal values mostly undisclosed | 60+ deals since NCAA allowed field ads in 2024. Navigate estimates exposure value >= $277K/yr for Big Ten-aligned brands; select Big Ten/SEC schools could exceed $3M/yr. Financial services, insurance and health care had 8 deals each. Learfield signed 23 multiyear deals. | accessed 2026-10-01 | [SP73] |