Stanford University
- Conference (2026)
- ACC (Joined ACC Aug 2, 2024 (from Pac-12); Stanford is an unincorporated CDP)
- Control
- Private
- IPEDS UNITID
- 243744
- City
- Stanford (CDP), CA
- City population
- 21,150 (April 1, 2020 Census (no annual estimate for CDPs); source)
- Metro area
- San Jose-Sunnyvale-Santa Clara, CA (Metropolitan): 1,984,473 (July 1, 2025 (Census Vintage 2025; 2023 OMB delineations); source)
- TV market (DMA)
- San Francisco-Oakland-San Jose, CA: rank #10, 2,542,480 TV homes (2.026% of U.S.), Nielsen 2024-25 (source); 2025-26 rank #9 (source)
- Endowment
- $40.79B (FY2025) · scope: Stanford University · source
- Annual giving
- not available (no fundraising total found; nothing estimated) · searched source
Accounting proxy (not a fundraising total): GAAP proxy: ~$1.3B net gifts and pledges (FY25 annual financial report)
How to watch
Cheapest single package for every Stanford Cardinal game: ESPN Unlimited, $31.99/mo ($159.95 for 5 months). Month-by-month: $56.90 for the full season, $40.93 from Oct. 1. 4 of 12 games still TBD (priced worst case).
Prices and TV assignments as of 2026-10-01. Schedule, networks and month-by-month plan
Sponsors, apparel & naming
- Apparel: Nike brand: secondary source · not disclosedCurrent deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). [SP35]
Apparel brands come from a user-generated r/CFB list (secondary; spot-check) [SP35]. All apparel deals · Multimedia rights · Stadium naming
Financial data comes from three sources shown separately, which are not interchangeable: EADA (federal), Knight-Newhouse/NCAA (public schools) and IRS Form 990 (private schools). Do not add or compare figures across them.
EADA budget history (U.S. Dept. of Education)
Equity in Athletics Disclosure Act data; FY = academic year ending (FY2025 = 2024-25). Schools have wide latitude in what they count, and many report total revenue equal to total expenses, so an EADA “surplus” is not meaningful. Head-coach salary is an average across all men’s-team head coaches, not the football coach’s pay. Nominal dollars. Definitions.
This school reported EADA total revenue exactly equal to total expenses in 15 of 19 years.
| Fiscal year | Total revenue | Total expenses | Football revenue | Football expenses | FB share of rev. (calc) | Men's BB revenue | Men's BB expenses | Women's BB revenue | Women's BB expenses | Athletic student aid | Recruiting | Avg head coach salary, men's teams | Football participants | Undergrad enrollment | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY2025 | $192,802,320 | $192,802,320 | $35,992,019 | $35,992,019 | 19% | $10,765,368 | $10,765,368 | $7,887,092 | $7,887,092 | $39,701,051 | $2,749,246 | $500,525 | 110 | 7,554 | source |
| FY2024 | $199,603,664 | $199,603,664 | $33,719,431 | $33,719,431 | 17% | $10,356,444 | $10,356,444 | $9,473,457 | $9,473,457 | $37,585,095 | $2,867,497 | $564,029 | 107 | 7,841 | source |
| FY2023 | $179,645,688 | $179,645,688 | $39,744,870 | $32,984,444 | 22% | $8,122,603 | $8,122,603 | $8,111,552 | $8,111,552 | $28,950,174 | $2,664,120 | $741,136 | 111 | 7,761 | source |
| FY2022 | $156,600,887 | $156,600,887 | $47,505,954 | $32,114,372 | 30% | $11,369,560 | $7,315,705 | $8,049,798 | $8,049,798 | $28,909,727 | $2,054,298 | $789,665 | 109 | 7,645 | source |
| FY2021 | $127,653,964 | $127,653,964 | $27,585,061 | $27,585,061 | 22% | $6,660,155 | $6,660,155 | $6,160,030 | $6,160,030 | $26,939,179 | $701,467 | $694,277 | 103 | 5,752 | source |
| FY2020 | $133,622,625 | $133,622,625 | $40,933,017 | $27,738,893 | 31% | $7,768,928 | $6,480,368 | $2,365,008 | $5,625,822 | $24,939,770 | $1,037,856 | $694,816 | 102 | 6,994 | source |
| FY2019 | $139,390,932 | $139,390,932 | $44,462,092 | $30,470,121 | 32% | $6,769,220 | $7,143,168 | $2,289,210 | $6,133,875 | $26,237,381 | $1,721,765 | $790,528 | 102 | 7,083 | source |
| FY2018 | $137,965,999 | $137,965,999 | $46,847,028 | $27,000,776 | 34% | $7,254,493 | $6,375,064 | $2,030,574 | $5,262,202 | $25,614,365 | $1,503,289 | $585,414 | 103 | 7,056 | source |
| FY2017 | $125,039,558 | $125,039,558 | $44,469,378 | $24,606,269 | 36% | $6,971,688 | $5,339,167 | $21,440,365 | $4,650,941 | $24,263,866 | $1,450,764 | $505,814 | 103 | 7,032 | source |
| FY2016 | $112,036,255 | $112,030,995 | $43,744,639 | $23,724,407 | 39% | $6,847,588 | $5,727,840 | $20,043,215 | $4,546,722 | $23,376,607 | $1,402,205 | $509,574 | 100 | 6,994 | source |
| FY2015 | $109,670,730 | $109,668,805 | $37,519,312 | $19,912,411 | 34% | $6,932,561 | $5,138,665 | $18,070,314 | $3,977,604 | $20,591,001 | $1,396,303 | $486,441 | 113 | 7,018 | source |
| FY2014 | $110,240,490 | $110,240,490 | $36,745,030 | $20,864,327 | 33% | $6,605,434 | $4,993,991 | $17,576,589 | $3,797,256 | $20,579,559 | $1,300,090 | $459,793 | 113 | 6,980 | source |
| FY2013 | $90,490,234 | $90,490,234 | $24,839,939 | $16,694,502 | 27% | $5,413,005 | $4,363,906 | $16,506,988 | $3,445,917 | $19,470,597 | $1,182,434 | $279,041 | 121 | 6,999 | source |
| FY2012 | $89,132,990 | $89,132,990 | $25,564,646 | $18,738,731 | 29% | $4,342,985 | $4,487,134 | $3,508,959 | $3,508,959 | $17,921,756 | $1,081,180 | $295,807 | 116 | 6,854 | source |
| FY2011 | $81,125,476 | $81,125,476 | $19,521,092 | $15,888,069 | 24% | $5,449,501 | $4,158,696 | $2,969,909 | $2,969,909 | $16,704,495 | $1,079,808 | $305,896 | 112 | 6,887 | source |
| FY2010 | $81,720,391 | $81,720,391 | $21,309,949 | $17,236,945 | 26% | $6,191,021 | $4,380,416 | $1,728,502 | $2,698,722 | $16,569,586 | $1,021,850 | $391,853 | 108 | 6,564 | source |
| FY2009 | $74,695,254 | $74,695,254 | $14,178,256 | $13,512,233 | 19% | $6,117,561 | $4,225,448 | $1,262,592 | $2,651,378 | $16,665,750 | $1,150,386 | $262,282 | 105 | 6,502 | source |
| FY2008 | $76,661,466 | $75,127,232 | $13,695,340 | $14,857,644 | 18% | $4,717,550 | $3,329,097 | $1,019,590 | $2,519,476 | $15,825,345 | $879,583 | $221,492 | 103 | 6,759 | source |
| FY2007 | $65,480,187 | $63,834,193 | $12,927,407 | $12,892,487 | 20% | $6,049,183 | $3,277,456 | $1,246,139 | $2,578,547 | $15,478,248 | $893,425 | $156,813 | 104 | 6,689 | source |
Knight-Newhouse budget history (NCAA financial reports)
NCAA Membership Financial Reporting System categories as presented by the Knight-Newhouse College Athletics Database. “Total athletic revenues” are net of transfers back to the institution. Subsidy = institutional/government support + student fees (Knight’s definition; summed by us from the same row). Debt figures before FY2015 are not comparable (NCAA definition change). Not comparable with the EADA figures above. Nominal dollars.
Not covered: Knight-Newhouse includes public schools only.
Form 990 compensation (private school)
IRS Form 990 Schedule J / Part VII via ProPublica, FY2025 (990 tax year 2024, FYE Aug. 2025). Total = reportable compensation from the filing organization and related organizations. Names and titles as filed. Only the highest-paid employees are listed, so “not listed” does not mean unpaid. Not comparable with EADA or Knight-Newhouse figures.
| Position | Name (as filed) | Title (as filed) | Total comp. | Base | Bonus |
|---|---|---|---|---|---|
| Football head coach | TROY SCOTT TAYLOR | DIR. OF FOOTBALL, THRU 3/25/25 | $3,588,542 | $3,288,608 | $150,000 |
| Men's basketball head coach | not listed | ||||
| Athletic director | BERNARD MUIR | ATHLETICS DIR, THRU 8/31/2025 | $3,481,224 | $2,120,587 | $365,000 |
All athletics people listed: TROY SCOTT TAYLOR (DIR. OF FOOTBALL, THRU 3/25/25): $3,588,542 ; BERNARD MUIR (ATHLETICS DIR, THRU 8/31/2025): $3,481,224. EIN 941156365. Filing on ProPublica.