Northwestern University
- Conference (2026)
- Big Ten
- Control
- Private
- IPEDS UNITID
- 147767
- City
- Evanston, IL
- City population
- 76,380 (July 1, 2025 (Census Vintage 2025); source)
- Metro area
- Chicago-Naperville-Elgin, IL-IN (Metropolitan): 9,434,123 (July 1, 2025 (Census Vintage 2025; 2023 OMB delineations); source)
- TV market (DMA)
- Chicago, IL: rank #3, 3,654,750 TV homes (2.912% of U.S.), Nielsen 2024-25 (source); 2025-26 rank #3 (source)
- Endowment
- $15.17B (FY2025) · scope: Northwestern University · source
- Annual giving
- not available (no fundraising total found; nothing estimated) · searched source
University says FY2025 was its 2nd-highest year for new gifts & commitments but amount not found.
Accounting proxy (not a fundraising total): GAAP proxy: $303.9M private gifts revenue (FY2025 financial report)
How to watch
Cheapest single package for every Northwestern Wildcats game: Fox One + Peacock Premium, $32.98/mo ($164.90 for 5 months). Month-by-month: $85.95 for the full season, $65.96 from Oct. 1. 7 of 12 games still TBD (priced worst case).
Prices and TV assignments as of 2026-10-01. Schedule, networks and month-by-month plan
Sponsors, apparel & naming
- Apparel: Under Armour brand: secondary source · not disclosedCurrent deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). [SP35]
Apparel brands come from a user-generated r/CFB list (secondary; spot-check) [SP35]. All apparel deals · Multimedia rights · Stadium naming
Financial data comes from three sources shown separately, which are not interchangeable: EADA (federal), Knight-Newhouse/NCAA (public schools) and IRS Form 990 (private schools). Do not add or compare figures across them.
EADA budget history (U.S. Dept. of Education)
Equity in Athletics Disclosure Act data; FY = academic year ending (FY2025 = 2024-25). Schools have wide latitude in what they count, and many report total revenue equal to total expenses, so an EADA “surplus” is not meaningful. Head-coach salary is an average across all men’s-team head coaches, not the football coach’s pay. Nominal dollars. Definitions.
This school reported EADA total revenue exactly equal to total expenses in 19 of 19 years.
| Fiscal year | Total revenue | Total expenses | Football revenue | Football expenses | FB share of rev. (calc) | Men's BB revenue | Men's BB expenses | Women's BB revenue | Women's BB expenses | Athletic student aid | Recruiting | Avg head coach salary, men's teams | Football participants | Undergrad enrollment | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY2025 | $131,779,238 | $131,779,238 | $85,587,606 | $37,901,761 | 65% | $14,431,898 | $14,728,871 | $1,646,018 | $5,852,067 | $27,930,178 | $2,474,978 | $1,067,594 | 109 | 8,948 | source |
| FY2024 | $124,080,838 | $124,080,838 | $74,048,991 | $39,114,872 | 60% | $14,463,120 | $13,849,438 | $1,582,958 | $6,135,290 | $26,071,272 | $2,376,989 | $1,000,924 | 103 | 8,732 | source |
| FY2023 | $117,587,514 | $117,587,514 | $70,045,075 | $38,424,149 | 60% | $14,053,987 | $12,431,297 | $1,656,934 | $5,854,676 | $25,335,682 | $2,029,664 | $1,249,126 | 111 | 8,588 | source |
| FY2022 | $105,383,998 | $105,383,998 | $58,918,531 | $32,910,340 | 56% | $12,188,897 | $9,951,517 | $250,122 | $4,895,007 | $22,536,040 | $1,693,643 | $1,248,311 | 114 | 8,412 | source |
| FY2021 | $90,263,401 | $90,263,401 | $43,072,096 | $27,360,633 | 48% | $8,754,999 | $7,527,703 | $1,257,311 | $3,899,848 | $20,897,600 | $1,091,919 | $1,154,808 | 114 | 8,045 | source |
| FY2020 | $112,499,222 | $112,499,222 | $59,510,410 | $33,092,234 | 53% | $9,116,097 | $9,688,631 | $224,755 | $4,680,384 | $21,312,186 | $1,324,559 | $1,126,698 | 115 | 8,244 | source |
| FY2019 | $111,421,226 | $111,421,226 | $63,246,903 | $32,136,417 | 57% | $12,669,660 | $10,646,711 | $227,757 | $4,059,092 | $20,361,429 | $1,852,028 | $1,074,626 | 118 | 8,130 | source |
| FY2018 | $92,274,339 | $92,274,339 | $49,703,674 | $30,031,305 | 54% | $19,562,252 | $9,049,494 | $72,195 | $3,720,380 | $19,804,197 | $1,846,080 | $917,545 | 115 | 8,167 | source |
| FY2017 | $84,279,755 | $84,279,755 | $38,681,564 | $26,751,803 | 46% | $14,581,162 | $8,549,357 | $74,209 | $3,982,353 | $19,147,191 | $1,271,050 | $778,906 | 103 | 8,249 | source |
| FY2016 | $77,906,464 | $77,906,464 | $36,212,907 | $24,629,741 | 46% | $14,140,342 | $6,771,619 | $201,528 | $3,588,279 | $18,908,555 | $1,126,305 | $622,153 | 107 | 8,216 | source |
| FY2015 | $70,028,074 | $70,028,074 | $31,664,655 | $20,884,258 | 45% | $15,053,433 | $6,267,376 | $122,759 | $3,216,976 | $16,958,673 | $916,740 | $586,219 | 110 | 8,357 | source |
| FY2014 | $68,259,760 | $68,259,760 | $31,483,008 | $22,642,960 | 46% | $13,508,583 | $5,753,222 | $62,055 | $3,188,229 | $16,255,877 | $1,103,689 | $516,101 | 106 | 8,458 | source |
| FY2013 | $66,413,894 | $66,413,894 | $30,143,982 | $21,722,796 | 45% | $12,631,269 | $5,963,359 | $53,765 | $2,810,389 | $16,024,574 | $945,740 | $439,335 | 106 | 8,502 | source |
| FY2012 | $61,187,691 | $61,187,691 | $27,547,684 | $20,148,403 | 45% | $11,733,090 | $4,960,576 | $81,775 | $2,805,347 | $15,006,981 | $902,796 | $423,506 | 107 | 8,389 | source |
| FY2011 | $56,214,293 | $56,214,293 | $28,198,769 | $19,430,675 | 50% | $11,018,639 | $4,577,278 | $61,897 | $2,616,334 | $13,798,433 | $755,004 | $379,545 | 102 | 8,498 | source |
| FY2010 | $48,921,823 | $48,921,823 | $22,704,959 | $15,733,548 | 46% | $10,048,801 | $4,158,854 | $56,103 | $2,482,987 | $13,193,572 | $728,773 | $283,320 | 105 | 8,499 | source |
| FY2009 | $48,582,384 | $48,582,384 | $23,951,794 | $15,712,887 | 49% | $9,328,062 | $3,720,715 | $22,755 | $2,675,284 | $13,046,830 | $706,132 | $248,129 | 107 | 8,341 | source |
| FY2008 | $41,835,733 | $41,835,733 | $21,080,405 | $12,113,946 | 50% | $9,217,156 | $3,372,210 | $67,598 | $2,039,058 | $11,847,514 | $693,879 | $170,856 | 104 | 8,100 | source |
| FY2007 | $40,757,282 | $40,757,282 | $15,513,675 | $11,125,131 | 38% | $6,424,782 | $3,442,355 | $60,230 | $1,719,490 | $10,705,629 | $615,193 | $233,665 | 99 | 7,976 | source |
Knight-Newhouse budget history (NCAA financial reports)
NCAA Membership Financial Reporting System categories as presented by the Knight-Newhouse College Athletics Database. “Total athletic revenues” are net of transfers back to the institution. Subsidy = institutional/government support + student fees (Knight’s definition; summed by us from the same row). Debt figures before FY2015 are not comparable (NCAA definition change). Not comparable with the EADA figures above. Nominal dollars.
Not covered: Knight-Newhouse includes public schools only.
Form 990 compensation (private school)
IRS Form 990 Schedule J / Part VII via ProPublica, FY2025 (990 tax year 2024, FYE Aug. 2025). Total = reportable compensation from the filing organization and related organizations. Names and titles as filed. Only the highest-paid employees are listed, so “not listed” does not mean unpaid. Not comparable with EADA or Knight-Newhouse figures.
| Position | Name (as filed) | Title (as filed) | Total comp. | Base | Bonus |
|---|---|---|---|---|---|
| Football head coach | David Braun | Head Football Coach | $3,106,090 | $3,022,399 | $0 |
| Men's basketball head coach | Christopher Ryan Collins | Head Men's Basketball Coach | $3,976,787 | $3,749,962 | $100,000 |
| Athletic director | Mark Jackson | Combe Family Vice President for Athletics and Recreation | $2,279,445 | $361,673 | $1,375,000 |
All athletics people listed: Christopher Ryan Collins (Head Men's Basketball Coach): $3,976,787 ; David Braun (Head Football Coach): $3,106,090 ; Mark Jackson (Combe Family Vice President for Athletics and Recreation): $2,279,445 ; Derrick L Gragg (VP for Athletic Strategy): $1,481,034 ; Janna V Blais (Assoc Ad Intercollegiate Srvcs Athletics & Former Interim VP Athletics): $364,913. EIN 362167817. Filing on ProPublica.