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Auburn University

Conference (2026)
SEC
Control
Public
IPEDS UNITID
100858
City
Auburn, AL
City population
85,113 (July 1, 2025 (Census Vintage 2025); source)
Metro area
Auburn-Opelika, AL (Metropolitan): 208,013 (July 1, 2025 (Census Vintage 2025; 2023 OMB delineations); source)
TV market (DMA)
Columbus, GA-Opelika, AL: rank #127, 234,450 TV homes (0.187% of U.S.), Nielsen 2024-25 (source); 2025-26 rank #126 (source)
Endowment
$1.31B (FY2025) · scope: Auburn University and Foundation (combined) · system or combined figure · source
Annual giving
$237.0M (FY2025) · contributions ("more than $237 million", 56,513 gifts) · source

How to watch

Cheapest single package for every Auburn Tigers game: ESPN Unlimited, $31.99/mo ($159.95 for 5 months). Month-by-month: $63.89 for the full season, $46.92 from Oct. 1. 6 of 12 games still TBD (priced worst case).

Prices and TV assignments as of 2026-10-01. Schedule, networks and month-by-month plan

Sponsors, apparel & naming

  • Apparel: Nike brand: secondary source · not disclosed
    Current deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). [SP35] [SP34]
  • Multimedia rights: Playfly Sports · not disclosed · through 2034-35
    10-yr extension through 2034-35 incl. Playfly Max NIL platform; terms not disclosed. [SP29]

Apparel brands come from a user-generated r/CFB list (secondary; spot-check) [SP35]. All apparel deals · Multimedia rights · Stadium naming

Financial data comes from three sources shown separately, which are not interchangeable: EADA (federal), Knight-Newhouse/NCAA (public schools) and IRS Form 990 (private schools). Do not add or compare figures across them.

EADA budget history (U.S. Dept. of Education)

Equity in Athletics Disclosure Act data; FY = academic year ending (FY2025 = 2024-25). Schools have wide latitude in what they count, and many report total revenue equal to total expenses, so an EADA “surplus” is not meaningful. Head-coach salary is an average across all men’s-team head coaches, not the football coach’s pay. Nominal dollars. Definitions.

This school reported EADA total revenue exactly equal to total expenses in 2 of 19 years.

$0$55M$111M$166M$222MFY07FY09FY11FY13FY15FY17FY19FY21FY23FY25
EADA total revenueEADA total expensesEADA football revenue (nominal dollars; gaps = not reported)
Fiscal yearTotal revenueTotal expensesFootball revenueFootball expensesFB share of rev. (calc)Men's BB revenueMen's BB expensesWomen's BB revenueWomen's BB expensesAthletic student aidRecruitingAvg head coach salary, men's teamsFootball participantsUndergrad enrollmentSource
FY2025$205,275,913$195,930,163$121,408,732$58,724,40259%$26,568,984$20,535,097$847,898$5,812,213$18,831,651$4,409,793$2,354,27612125,177source
FY2024$193,417,486$182,486,390$120,416,776$60,089,63362%$21,061,204$15,761,324$767,970$5,864,527$17,939,582$3,049,127$2,106,32312024,096source
FY2023$192,658,903$183,653,846$125,647,858$71,635,15965%$19,199,986$14,997,002$745,629$5,261,713$18,923,338$3,368,302$1,961,01011522,946source
FY2022$174,568,438$146,645,900$106,726,055$52,254,82861%$17,007,845$13,813,577$493,095$5,155,528$16,955,480$2,706,624$1,696,70711622,674source
FY2021$128,356,495$128,356,495$51,651,237$51,651,23740%$9,917,360$9,917,360$4,160,913$4,160,913$16,236,572$284,011$1,534,80212822,408source
FY2020$153,703,749$129,590,367$97,665,511$45,953,51964%$12,258,411$11,775,810$241,272$4,284,371$17,389,781$1,685,730$1,663,37112222,364source
FY2019$152,455,418$132,614,089$95,157,216$47,846,26162%$15,593,947$10,536,653$538,944$4,536,994$16,159,695$2,159,056$1,884,43112222,236source
FY2018$147,620,572$132,354,047$93,562,715$43,605,32063%$11,214,964$9,446,382$264,856$4,362,024$16,577,846$2,036,480$1,360,83811021,432source
FY2017$147,413,201$125,832,608$91,652,926$42,825,22062%$9,900,612$9,632,816$280,354$4,354,732$15,656,581$2,192,816$1,348,29412020,260source
FY2016$140,070,592$118,211,964$92,537,433$41,896,33666%$11,662,504$8,821,985$292,645$3,959,159$15,237,034$2,231,786$1,331,83712119,625source
FY2015$126,647,970$111,150,609$86,742,256$40,077,35268%$11,185,840$8,818,072$175,233$3,829,066$14,608,927$2,391,032$1,174,84712218,746source
FY2014$120,699,075$120,699,075$49,639,256$49,639,25641%$10,245,526$10,245,526$4,791,945$4,791,945$11,795,778$2,706,621$1,168,44512317,978source
FY2013$102,864,769$97,421,222$75,092,576$36,306,28273%$9,482,254$8,016,340$93,886$4,663,192$10,289,724$2,787,546$901,59012118,449source
FY2012$105,951,256$96,315,836$77,170,242$33,334,59573%$9,493,646$7,588,390$327,012$4,656,355$9,938,874$2,544,034$943,89912218,627source
FY2011$103,982,441$100,497,784$76,227,804$39,069,67673%$9,507,157$7,617,011$600,768$4,279,158$9,619,712$2,117,645$1,118,30312018,727source
FY2010$92,594,273$90,891,616$66,162,720$27,911,71371%$9,588,191$7,234,287$64,225$3,220,098$8,583,459$1,671,580$665,63712118,385source
FY2009$87,001,416$85,480,335$58,618,819$28,801,86867%$7,187,457$4,518,963$334,554$3,096,058$7,333,482$1,584,986$662,30712518,377source
FY2008$89,305,326$69,834,697$59,671,354$23,171,40267%$7,429,278$4,552,993$39,391$2,750,116$6,973,390$1,444,997$645,12512018,146source
FY2007$81,696,758$68,907,966$56,830,516$22,950,75970%$5,349,714$4,402,168$40,132$2,465,558$6,442,308$1,374,917$620,82411718,896source

Knight-Newhouse budget history (NCAA financial reports)

NCAA Membership Financial Reporting System categories as presented by the Knight-Newhouse College Athletics Database. “Total athletic revenues” are net of transfers back to the institution. Subsidy = institutional/government support + student fees (Knight’s definition; summed by us from the same row). Debt figures before FY2015 are not comparable (NCAA definition change). Not comparable with the EADA figures above. Nominal dollars.

$0$56M$111M$167M$222MFY05FY07FY09FY11FY13FY15FY17FY19FY21FY23FY25
KN total athletic revenuesKN total athletic expensesKN subsidy (nominal dollars; gaps = not reported)
Fiscal yearTotal athletic revenuesTotal athletic expensesFootball spendingFootball coaching salariesConf./NCAA/media/postseasonTicket salesDonor contributionsSponsorship/licensingInst./govt supportStudent feesSubsidy (calc)Subsidy share (calc)Coaches comp.Non-coaching staff comp.Scholarships/aidFacilities/debt/equip.Coaching severanceInst. NIL rev. shareAnnual debt serviceAthletics debt outstandingSource
FY2025$205,928,767$203,847,233$59,371,873$15,279,635$70,544,455$35,140,207$59,660,872$9,667,454$5,023,187$7,318,752$12,341,9396%$38,314,335$38,845,988$25,198,527$43,258,548$4,342,508$0$12,747,324$147,010,047source
FY2024$194,360,814$191,558,771$60,851,540$15,390,075$65,667,378$35,526,876$47,555,143$8,370,685$10,953,679$7,067,601$18,021,2809%$35,932,455$37,018,439$18,092,118$41,798,008$10,895,693—$13,386,822$154,310,768source
FY2023$195,301,922$192,030,692$71,107,903$14,327,648$62,382,218$32,376,895$41,988,978$9,253,662$27,875,736$6,983,423$34,859,15918%$32,458,716$32,900,040$19,107,399$43,269,032$19,888,025—$13,608,874$159,705,459source
FY2022$174,568,442$151,590,763$52,254,829$12,663,575$67,749,979$34,140,396$36,372,783$11,100,482$9,157,809$6,403,602$15,561,4119%$27,717,457$25,396,250$17,038,195$33,866,857$8,237,638—$11,048,300$164,871,604source
FY2021$123,546,999$133,289,885$51,651,240$15,510,210$79,878,922$3,718,186$16,225,555$4,666,566$3,106,867$5,406,227$8,513,0947%$29,537,173$24,559,777$16,437,870$29,225,731$16,661,648—$8,734,109$78,066,088source
FY2020$153,703,749$135,816,431$45,953,518$14,673,550$56,475,222$33,820,864$33,519,272$9,658,649$751,984$5,913,708$6,665,6924%$29,178,886$25,803,270$17,520,682$31,298,623$734,877—$12,255,881$82,244,366source
FY2019$152,455,416$139,260,711$47,846,261$15,129,979$55,192,075$31,925,504$35,280,374$9,667,679$0$5,261,252$5,261,2523%$28,118,468$25,797,084$16,297,822$30,341,734$284,873—$11,070,124$87,325,197source
FY2018$147,620,569$139,798,191$44,380,720$14,947,760$53,628,066$33,213,941$35,683,958$9,630,402$0$5,263,319$5,263,3194%$27,013,672$26,746,067$16,998,307$30,525,669$2,932,576—$11,065,498$91,755,369source
FY2017$147,511,034$132,885,979$42,868,770$12,216,821$56,197,645$32,991,096$35,411,244$8,824,420$0$3,633,521$3,633,5212%$23,620,156$25,377,218$15,892,927$31,531,608$2,563,978—$11,064,105$96,161,153source
FY2016$140,070,593$124,864,399$41,896,340$11,843,789$47,411,352$32,165,386$35,720,710$6,196,360$438,321$5,000,051$5,438,3724%$22,553,348$23,077,255$15,559,381$26,955,002$3,326,578—$11,166,113$95,854,212source
FY2015$124,657,247$115,498,047$39,577,350$11,215,470$38,313,963$30,181,317$37,004,887$6,062,826$0$4,293,893$4,293,8933%$21,120,891$21,249,298$14,945,396$23,976,880$4,652,158—$10,881,428$100,185,273source
FY2014$113,716,004$126,470,602$49,639,258$10,470,552$29,768,173$29,833,441$39,409,078$5,275,554$0$4,384,800$4,384,8004%$20,371,279$19,911,702$12,004,603$30,863,140$4,846,662—$10,880,487$109,408,700source
FY2013$103,680,609$103,126,413$36,306,282$8,635,501$27,111,863$28,494,559$31,832,026$5,217,605$0$4,315,584$4,315,5844%$16,899,520$17,788,400$10,405,906$25,064,326$2,672,664—$9,973,080$108,778,201source
FY2012$105,951,251$96,315,831$0$0$27,177,108$29,241,252$33,467,775$6,886,435$0$4,216,608$4,216,6084%$17,670,721$15,879,845$9,989,376$25,397,819$325,000—$8,929,601$79,199,650source
FY2011$103,982,441$100,497,784$39,069,675$11,362,515$27,280,293$28,976,730$32,849,477$5,154,986$0$4,307,040$4,307,0404%$19,795,958$14,536,962$9,733,611$26,684,851$0—$10,086,000$106,073,955source
FY2010$92,611,558$90,908,902$27,911,717$6,526,340$24,283,643$24,732,134$29,731,122$3,188,793$0$5,261,604$5,261,6046%$13,928,324$13,145,766$8,797,738$24,620,038$1,822,300—$11,434,357$109,977,105source
FY2009$87,001,413$85,480,343$28,801,870$5,421,906$17,548,051$23,514,179$32,080,789$3,396,585$0$5,228,989$5,228,9896%$11,930,855$11,532,601$7,554,922$23,708,801$6,494,472—$9,555,329$115,759,125source
FY2008$89,311,824$69,841,200$23,177,807$5,633,433$16,896,757$21,991,623$34,897,688$6,079,271$0$5,195,136$5,195,1366%$11,330,594$10,808,408$7,141,616$18,893,353$325,000—$7,256,759$54,029,086source
FY2007$81,799,266$68,910,465$22,953,259$5,447,556$16,118,134$21,796,102$31,715,011$977,585$0$4,948,204$4,948,2046%$10,905,708$10,203,508$6,594,450$18,251,599$0—$7,117,222$58,846,526source
FY2006$66,599,925$63,249,119$18,197,817$5,150,724$13,279,251$20,099,721$26,306,262$1,110,444$0$922,248$922,2481%$10,270,828$8,375,911$6,614,949$17,828,429$0—$7,077,817$61,524,429source
FY2005$57,395,152$61,314,114$20,171,530$4,943,375$13,671,177$15,842,982$22,865,880$888,953$0$982,349$982,3492%$9,698,471$8,964,665$6,124,949$18,277,064$351,000—$6,481,219$65,091,371source
Data credit: Knight-Newhouse College Athletics Database, a joint project of the Knight Commission on Intercollegiate Athletics and the S.I. Newhouse School of Public Communications, Syracuse University.