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Stadium naming rights
Stadium and field naming deals at Power 4 schools, by reported value (donor namings included).
Rows marked historical, unverified come from a 2014 naming-rights list; current names and renewals were not verified. CONFLICT Arkansas's $70M deal was called the most lucrative of its kind, but Texas Tech's AD cites ~$75M for Galaxy [SP63] [SP64]. On-field logo deals: 60+ since 2024; Navigate estimates up to ~$3M+/yr at top schools est. [SP73].
20 rows
| School | Conf. | Name sponsor | Industry | Value | Term | Details | Conflict | As of | Sources |
|---|---|---|---|---|---|---|---|---|---|
| University of Kansas | Big 12 | David Booth | donor (philanthropy) | $300M | Donor-named David Booth Kansas Memorial Stadium; ~$300M gift (Aug 2025), largest in KU history. | accessed 2026-10-01 | [SP103] | ||
| University of Illinois Urbana-Champaign | Big Ten | Larry Gies | donor (philanthropy) | $100M | $100M gift (Sept 2025); stadium now Gies Memorial Stadium. | accessed 2026-10-01 | [SP104] | ||
| Texas Tech University | Big 12 | Galaxy (data center infrastructure) historical, unverified | telecom/tech | $75M ($5M/yr) | 15 yrs | 15 yrs, ~ $75M per AD Kirby Hocutt; replaces Jones AT&T Stadium name (2014 list: AT&T $20M/25 yrs). | 2026-07-17 | [SP64] [SP72] | |
| University of Arkansas | SEC | CommunityAmerica Credit Union | financial services | $70M | CommunityAmerica Razorback Stadium from 2027 season; $70M; called most lucrative of its kind (ADG). Term not captured (paywall). | 2026-06-25 | [SP63] | ||
| University of Southern California | Big Ten | United Airlines | travel | $69M ($4.3M/yr) | 16 yrs | United Airlines Field at the LA Memorial Coliseum; >$69M over 16 yrs (2018). | 2018-01-29 | [SP68] | |
| University of Arizona | Big 12 | Casino Del Sol (Pascua Yaqui Tribe) | gambling/casino | $60M ($3M/yr) | 20 yrs | Casino Del Sol Stadium; $60M-plus over 20 yrs. | 2025-11-17 | [SP65] [SP62] | |
| Indiana University Bloomington | Big Ten | Merchants Bank of Indiana | financial services | $50M ($2.5M/yr) | 20 yrs | Merchants Bank Field at Memorial Stadium; 20 yrs, $50M. | 2025-08-22 | [SP66] | |
| Pennsylvania State University | Big Ten | West Shore Home | retail/home services | $50M ($3.3M/yr) | 15 yrs | West Shore Home Field at Beaver Stadium; $50M over 15 yrs. | 2025 | [SP67] | |
| University of Louisville | ACC | L&N Federal Credit Union | financial services | $41M ($2M/yr) | 20 yrs | L&N Federal Credit Union Stadium; 20 yrs, $41M (2023). Louisville paid Papa John's founder $9.5M to end prior deal. | 2023-01-31 | [SP61] | |
| University of Washington | Big Ten | (none for stadium as of 2026; Alaska Airlines arena only) | travel | $41M | 2015 deal ended | Alaska Airlines Field at Husky Stadium ($41M, 2015) not renewed; new ~ $28M/10-yr Alaska deal covers arena only. | 2026 | [SP62] | |
| University of Minnesota Twin Cities | Big Ten | TCF Bank (2014 list; stadium later renamed for Huntington Bank - not verified in this pass) historical, unverified | financial services | $35M ($1.4M/yr) | 25 yrs (2009-2033) | TCF: 25 yrs, $35M (~$1.4M/yr). | 2014 list | [SP60] [SP72] | |
| University of Kentucky | SEC | Kroger | retail | $22.2M ($1.9M/yr) | 12 yrs | Kroger Field; 12 yrs, $22.2M ($1.85M/yr). | c. 2017-18 | [SP60] | |
| University of Maryland, College Park | Big Ten | Capital One (2014 list; now SECU - value not verified in this pass) historical, unverified | financial services | $20M | 25 yrs | 2014: Capital One Field at Byrd Stadium 25 yrs $20M. | 2014 list | [SP72] | |
| University of California, Berkeley | ACC | Kabam (2014 list) historical, unverified | telecom/tech | $18M ($1.2M/yr) | 15 yrs | Kabam Field at California Memorial Stadium 15 yrs $18M (2014 list; ~$1.18M/yr per On3). | 2014 list | [SP72] [SP60] | |
| University of Houston | Big 12 | TDECU | financial services | $15M ($1.5M/yr) | 10 yrs (to 2024); renewal not verified | TDECU Stadium; 10 yrs, $15M (2014). | 2014 | [SP72] | |
| University of Central Florida | Big 12 | Bright House Networks (2014 list) historical, unverified | telecom/tech | $15M | 15 yrs (to 2021) | 15 yrs $15M (2014 list); current naming not verified. | 2014 list | [SP72] | |
| Rutgers University-New Brunswick | Big Ten | SHI International | telecom/tech | $1.4M/yr | SHI Stadium; ~ $1.45M/yr (total not captured). | c. 2018 | [SP60] [SP72] | ||
| Syracuse University | ACC | JMA Wireless | telecom/tech | not disclosed | JMA Wireless Dome (2022); terms not disclosed. | 2022-05 | [SP69] | ||
| Wake Forest University | ACC | Allegacy Federal Credit Union | financial services | not disclosed | Allegacy Federal Credit Union Stadium (2023); value not disclosed. | 2023-06-21 | [SP70] | ||
| Vanderbilt University | SEC | FirstBank | financial services | not disclosed | 10 yrs | FirstBank Stadium; 10-yr; value not disclosed. | 2022-08-29 | [SP71] |