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Sponsors & advertisers sources
Every source cited in this section (123). Each figure on the section's pages links straight to one of these. IDs: SP = sponsors/advertisers research, MD = media research, M-S = money-track source reused here.
123 rows
| ID | Outlet | Title | Date | Type | What it supports |
|---|---|---|---|---|---|
| M-S6 | College Sports Commission | NIL Go Data Report (Sept. 9, 2026) | 2026-09-09 | see money track | Cumulative NIL Go stats through Aug 31, 2026: 46,478 deals cleared ($582.49M); 2,296 not cleared ($156.93M); Jul-Aug 2026 12,283 cleared ($227.25M); ~200 deals/day; 68% resolved within 7 days |
| M-S10 | CBS Sports | CSC wins arbitration denying Nebraska NIL deals, but bigger fight looms in court | 2026 (exact date not captured; spring 2026) | see money track | First binding arbitration upheld CSC rejection of Nebraska-Playfly deals (>$1M combined); 21 of 1,153 declined deals went to arbitration; first 10 months 26,556 deals ($242.35M) cleared |
| M-S19 | Opendorse | NIL at Four: Monetizing the New Reality (PDF, saved in raw/) | 2025-07 | see money track | Annual NIL market 2021-22 $918M, 2022-23 $1.14B, 2023-24 $1.17B, 2024-25 $2.26B, 2025-26 proj $2.75B ($1.95B to athletes); collective spend $1.3B (24-25) -> $227.3M (25-26 proj); 83.9% of collegiate rev-share expected to FB+MBB; avg pool P4 $20.5M, G6 $4.3M, other DI $4.8M |
| M-S20 | Opendorse (blog) | The NIL Market Hit $4.5B: Here's Why Everyone (Including Us) Underestimated It | 2026-07-22 | see money track | 2026-27 NIL market revised to $4.5B from $2.8B (~61% higher); 2026-27 cap $21.3M; ~$735M above-cap athlete earnings |
| M-S52 | Sports Illustrated | The Power 4 Conferences Reveal Revenue Figures for 2025 | 2026-05-22 | see money track | FY2025 revenue: Big Ten $1.47B, SEC $1.11B, ACC $826.5M, Big 12 $610.9M; per-school distributions |
| M-S54 | CBS Sports (Shehan Jeyarajah) | College Football Playoff finalizes new TV rights contract through 2031 season | 2024-03-19 | see money track | CFP-ESPN from 2026 ~$1.3B/yr; SEC/B1G 29% (~$22M/school), ACC 17%, Big 12 ~15%, G5 9%, independents 1% (ND ~$12M) |
| M-S56 | Business of College Sports | Current College Sports Television Contracts | updated 2024-03-19 | see money track | CFP original 12-yr $5.64B; extension 6-yr $7.8B; Big Ten $8.05B/7 yrs; Big 12 $2.28B 2025-31; ACC $4.8B thru 2036; SEC ~$710M/yr (SBJ) |
| M-S57 | Sportico | ESPN Signs $3 Billion Deal for SEC Football as CBS Era Nears End | 2020-12-10 | see money track | ESPN $300M/yr from 2024 vs CBS $55M/yr |
| M-S59 | ESPN / AP | Pickens sets record with $165M Oklahoma State gift | 2006-01-10 | see money track | $165M largest single gift to an NCAA athletic program |
| M-S61 | Chronicle of Philanthropy | And $2 Billion More - Phil and Penny Knight Strike Again With Mega-Gift | 2025-08-15 | see money track | Knights >=$2.2B to University of Oregon, much to science; college athletics among causes |
| M-S62 | OPB | Knights pledge $1 billion to University of Oregon to create engineering college | 2026-09-23 | see money track | $1B engineering gift; UO faces $65M budget shortfall |
| M-S68 | Sportico (Daniel Libit) | Blueprint Sports Ran $35M of NIL Money Through Nonprofit in 2024 | 2025-12-19 | see money track | BPS Foundation 2024 revenue $41.3M, $39.8M to 150 athletes; Classic City Collective $16.1M (2024); FUND $6.2M (2024) vs ~$20M (2023); IRS 2023 memo |
| SP1 | Business of College Sports | Current College Sports Television Contracts | updated 2024-03-19 | secondary | Big 12 $2.28B 2025-26..2030-31 ESPN/Fox; Big Ten $8.05B/7 yrs Fox/CBS/NBC thru 2029-30; SEC ESPN thru 2033-34 ($300M/yr Tier-1 from 2024; SBJ $7.1B/$710M/yr); ACC ESPN $4.8B/20 yrs thru 2036, CW sublicense; CFP $5.64B/12 yrs then $7.8B/6 yrs; Big Ten title game rotation Fox/CBS/NBC; Peacock exclusives |
| SP2 | NBC Sports Pressbox (primary) | Notre Dame and NBC Sports continue historic football partnership ... through the 2029 season | 2023-11-18 | primary | ND-NBC through 2029 season; global rights to all ND home games; Peacock exclusive game; >$100M undergraduate aid generated since 1991; terms not disclosed |
| SP3 | Front Office Sports | Notre Dame and NBC Extend Media Rights Agreement To 2029 | 2023-11-18 | secondary | Sources: ND payout ~doubles; previously low-$20M range per tax returns; implies ~$50M/yr; ~$11M from ACC media for other sports |
| SP4 | AP | Notre Dame and NBC agree to new deal ... through 2029 | 2023-11-18 | secondary | Previous NBC deal ~$22M/yr; new terms not disclosed |
| SP5 | CNBC | Warner Bros. Discovery, ESPN strike College Football Playoff deal | 2024-05-22 | secondary | WBD/TNT 5-yr CFP sublicense from ESPN; average "hundreds of millions" per year, less in years 1-2 (2 first-round games) |
| SP6 | Sports Business Journal | TNT officially adds more CFP games in 2026 as part of ESPN sublicense | 2025-12-16 | secondary | 2026 CFP: TNT carries 2 first-round, 2 quarterfinals and a semifinal under ESPN sublicense |
| SP7 | Yahoo Sports (Awful Announcing, citing Sportico/Anthony Crupi) | TNT Sports granted control of ad sales for sublicensed CFP games | 2026-04-29 | secondary | TNT to sell ads on its CFP inventory (previously ESPN kept ad revenue); CFP semifinal 30-sec spot ~$700K-$750K; ~$60M total ad sales for a semifinal |
| SP8 | Atlantic Coast Conference (primary) | The CW Network and ESPN reach sublicense ... ACC football and basketball through 2030-31 | 2026-05-13 | primary | CW-ESPN ACC sublicense extended through 2030-31 season |
| SP9 | Yahoo Sports | Big 12 football on TNT? New deal will feature 13 football games on WBD channels after settlement | 2024 (c. Sept) | secondary | Big 12-WBD sublicense (13 football games/season on TNT platforms); Big 12 only power league with both ESPN and Fox |
| SP10 | Sports Business Journal | Big 12, TNT Sports pleased with start to new football relationship | 2025-10-24 | secondary | TNT Big 12 package began 2025 season |
| SP11 | Front Office Sports (disclosure: RedBird IMI is FOS primary investor) | Big 12 Presidents Approve Deal With RedBird Capital | 2026-04-29 | secondary | 5-yr partnership; $12.5M capital to conference; up to $30M per school (repaid from withheld distributions); $1.25M annual retainer; no equity/revenue stake; Weatherford investor; Moelis brokered; RedBird will not partner with other power conferences |
| SP12 | Front Office Sports | Majority of Big 12 Schools Are Turning Down $30M RedBird Credit Option | 2026-05-07 | secondary | Declining: Texas Tech, Iowa State, Colorado, Kansas State, Arizona, West Virginia, UCF, Cincinnati; holding off: Baylor, Houston, Oklahoma State, BYU, TCU; Kansas undecided; $500M total if all 16 took it; Learfield controlling stake sold to TPG ~$2B |
| SP13 | CBS Sports (Brandon Marcello) | Inside Big 12's bet on private equity to close revenue gap, compete in NIL | 2026-05-12 | secondary | Collegiate Athletic Solutions; credit line double-digit interest; RedBird signed 2 sponsors ~$100M incl. PayPal (on-field logos, cobranded cards, Venmo NIL payments); >=11 schools declined; CVC 2024 talks $800M-$1B for 15-20% equity stalled; Big 12 schools avg opex $131.7M and avg operating loss ~$57.4M (2025) |
| SP14 | AP | Big 12 strikes a private capital deal ... (AP) | 2026 (spring) | secondary | Utah first school PE deal (Otro); Big Ten-UC Investments fell apart over Michigan/USC; SEC working with Goldman Sachs to explore partnerships despite pushback from presidents |
| SP15 | Front Office Sports | UC Investments Says Big Ten Deal Is Off Until Schools Can Agree | 2025-11-17 | secondary | $2.4B for 10% of Big Ten Enterprises; grant of rights to 2046; Michigan and USC opposed; UC Investments pauses for due diligence |
| SP16 | Front Office Sports | UC Investments Head: Do a Little Prayer for Our Big Ten Deal | 2025-11-20 | secondary | UCI CIO Jagdeep Singh Bachher: "no deal on the table"; values Big Ten Enterprises at $24B, >12% return |
| SP17 | AP (Larry Lage) via iNFOnews | Big Ten denies Michigan regent's claim of coercion over $2.4 billion investment plan | 2025-11-18 | secondary | Regent chair Mark Bernstein says Petitti tried to "strong-arm" Michigan; Big Ten denies; working group chaired by Santa Ono; Maryland Pres. Darryll Pines chairs Big Ten council of presidents |
| SP18 | TPG (primary) | TPG to Acquire Learfield | 2026-04-14 | primary | Definitive agreement; Charlesbank stays minority; other investors exit; close expected Q3 2026; terms not disclosed |
| SP19 | Sports Business Journal | College sports giant Learfield finalizing sale to private equity firm TPG | 2026-04-14 | secondary | Price $1.8B-$2B per industry sources; Fortress exits |
| SP20 | Sports Business Journal | Learfield enters new era with TPG | 2026-04-27 | secondary | Learfield renewed 34 accounts in 18 months (13 P4) incl. Ohio State, Washington, Texas Tech, TCU, Iowa State, Illinois, Houston; took USC from Playfly; Clemson, Arizona, Cincinnati brought rights in-house; Michigan State, Kentucky, Utah forming LLCs; Big Ten sells conference rights in-house |
| SP21 | Yahoo Sports | Sources: University of Utah nearing landmark private equity deal expected to generate $500 million | 2025-12-09 | secondary | Utah Brands & Entertainment LLC; Otro large minority share, % of annual revenue; >$500M capital incl. nine-figure Otro infusion + donor stakes; exit in 5-7 yrs; Otro paid $200M for 24% of Alpine F1 |
| SP22 | Sports Business Journal (citing Salt Lake Tribune) | Univ. of Utah finalizes private equity partnership with Otro Capital | 2026-06-12 | secondary | Finalized; up to $500M; Crimson Brand Partners (CEO Matt Webb); Utah majority via Growth Capital Partners Foundation; Otro minority; AD Mark Harlan board chair |
| SP23 | Deseret News | University of Utah proposes private equity deal to fund athletics | 2025-12-09 | secondary | Spin-off covers licensing, events, multimedia, sponsorships, ticketing, trademarks; trustees voted unanimously |
| SP24 | Sports Business Journal | Playfly lands Texas A&M multimedia rights in 15-year pact | 2025-02-28 | secondary | 15-yr Playfly deal from July 2026; fan site cites $515M fully guaranteed, $34M/yr vs $18M/yr under Learfield; Playfly stable incl. Penn State, Virginia Tech, Nebraska |
| SP25 | KBTX | Texas A&M athletics inks $515 million multimedia rights deal with Playfly Sports | 2025-02-28 | secondary | $515M / 15 years |
| SP26 | On3 / HuskerOnline | Nebraska closing in on a 15-year, $300 million MMR agreement with Playfly Sports | 2022-09-22 | secondary | 15 yrs, $300M; $273.6M guaranteed |
| SP27 | Sports Business Journal | Ohio State, Learfield agree to what could be the most lucrative MMR deal in the country | 2026-01-06 | secondary | 3-yr extension through 2036, revenue-share model; no guarantee figure disclosed; Bjork: biggest gross revenue partner in the country |
| SP28 | Sports Business Journal | Southern Cal taps Learfield for new 15-year multimedia rights deal | 2025-06-05 | secondary | USC-Learfield 15 yrs from 2026 (after Playfly); terms not disclosed |
| SP29 | Sports Business Journal | Auburn, Playfly extend multimedia rights deal through 2034-35 | 2025-04-17 | secondary | 10-yr extension; Playfly Max NIL platform |
| SP30 | Sports Business Journal | Texas Tech, Learfield agree to extension with new twist | 2025-11-21 | secondary | 10-yr extension through 2037; Texas Tech Athletics Partners LLC |
| SP31 | Sportico | Cincinnati Bearcats Bringing Multimedia Rights In-House | 2024 | secondary | Cincinnati moves MMR in-house from Learfield |
| SP33 | Learfield (primary) | Learfield's Sooner Sports Properties named exclusive NIL partner for Oklahoma | 2025-07 | primary | Oklahoma MMR held by Learfield (Sooner Sports Properties) |
| SP34 | UNC Center for Research in Intercollegiate Athletics (FOIA-based) | 2017 CRIA Intercollegiate Apparel Agreement Report | 2017-09-01 | primary | 2017-18 cash+apparel by school for 45 public P5 schools; P5 avg $4.49M; ~$350M FBS total |
| SP35 | Reddit r/CFB (secondary, user-generated) | Reviewing P4 college football athletic apparel providers - 2026 (fan compilation) | 2026 | user-generated | School-by-school P4 football apparel brand entering 2026 season; totals Nike 43, Adidas 13, UA 6, Jordan 5, New Balance 1 |
| SP36 | On3 | Penn State, Georgia Tech, South Carolina and Tennessee officially switch apparel brands | 2026-07-01 | secondary | Penn State-adidas ~$300M/10 yrs (cash, product, NIL); Tennessee-adidas 10 yrs, terms undisclosed; South Carolina-Nike 10 yrs: $70M + $5M cash + $2.5M supplemental product + 15% of net sales (prior UA 2016 extension $71.5M); Georgia Tech-UA 10 yrs, ~6x prior AAV |
| SP37 | EssentiallySports (citing AJC Chad Bishop) | Multiple Power 4 programs make major apparel brand change | 2026-07-01 | secondary | Georgia Tech-UA 10 yrs $186M, avg $18.6M/yr vs adidas $3.11M |
| SP38 | USA TODAY (Danielle Lerner) | Inside the NIL hack funneling Nike, Adidas money to NCAA blue bloods' athletes | 2026-02-24 | secondary | NIL clauses in apparel deals; Wisconsin-UA >=$175K/yr NIL; Nike Blue Ribbon Elite at LSU; Tennessee & LSU terms private via foundations; Louisville, Michigan, Texas A&M, UCLA expire 2027-28; ~20-25 schools direct-from-brand; CSC Jan letter on associated entities |
| SP39 | University of Wisconsin System Board of Regents (primary contract summary) | Special Meeting of the UW Board of Regents (Nov 25, 2025) - Under Armour agreement | 2025-11-25 | primary | UW-UA: min gross value $104.5M (vs $96.75M); 7 yrs 2026-2033 + 3-yr option to 2036; $3M signing bonus; $3.8M cash/yr; $500K min royalty; product $3.2M (wholesale); $175K/yr NIL; $75K marketing; royalty 16.5% up to 25%. Also: Kentucky-Nike 10-yr renewal from July 2025 = $7M product/yr rising to $7.5M, 15% royalty (5% shoes), avg annual min $400K |
| SP40 | Sports Business Journal | Breaking down Wisconsin's new Under Armour deal | 2025-11-25 | secondary | 10 yrs $104.5M; annual $4.05M cash, $6.4M product, $500K royalty guarantee (CONFLICT with regents doc product figure) |
| SP41 | Yahoo Sports | Sources: Notre Dame, Under Armour agree to massive apparel extension | 2023-08-04 | secondary | 10-yr extension, >$10M/yr cash+gear; 2014 UA deal ~ $90M |
| SP42 | Sports Business Journal (citing Bryan-College Station Eagle open records) | Terms of Texas A&M, Adidas revealed, runs through 2027 | 2024-05-06 | secondary | 5 yrs from July 2022, >$47M; $3M base/yr + $6M product/yr; +$1M/yr marketing; expires June 30, 2027 |
| SP43 | Los Angeles Times | UCLA's deal with Jordan Brand, Nike is worth an average of about $7.7 million a year | 2021-02-12 | secondary | ~$7.7M/yr avg; $500K cash/yr; product $9.5M Y1 ... $7M Y6 |
| SP44 | Yahoo Sports | Nike reaffirms commitment to UCLA by extending apparel sponsorship through 2029 | 2026 | secondary | Option extends through June 2029; $7M gear 2026-27, $7.125M 2027-28 |
| SP45 | Youth Sports Business Report | Nike extends LSU partnership through 2036 (summary of Sportico/Nike/LSU) | 2025-12 | secondary | Extension through 2036; current contract $4.75M product + $1M cash annually (convert cash to product 1:3); Blue Ribbon Elite NIL |
| SP46 | LSU Athletics (primary) | LSU Athletics announces long-term partnership extension with Nike | 2025-12-11 | primary | LSU-Nike long-term extension; Blue Ribbon Elite |
| SP47 | Sports Business Journal | Texas Tech to include athlete support, rights fees in 10-year, $59.25M Adidas deal | 2024-12-16 | secondary | $50M product + $9.25M cash over 10 yrs; prior UA 4 yrs $12.9M |
| SP48 | Kansas Athletics (primary) | From the desks of AD Jeff Long and Chancellor Douglas Girod (adidas renewal) | 2024-05-22 | primary | 14-yr adidas agreement worth $14M annually, more than double prior |
| SP49 | Roundtable (citing KSL Sports report, unconfirmed) | The NIL component / Utah reportedly lost money trading Under Armour for Adidas | 2026-06 | secondary | UA paid ~$6.5M/yr; unconfirmed adidas $6.42M/yr over 7 yrs |
| SP50 | Utah Athletics (primary) | University of Utah, adidas announce partnership beginning in 2027 | 2026-06-24 | primary | 7-yr adidas deal from July 1, 2027; NIL ambassador network |
| SP51 | Sports Business Journal | Indiana's Adidas extension to see school compensated almost exclusively in product | 2024-07-15 | secondary | 10-yr extension; >$54M guaranteed, >$49M product; prior deal final year $5.9M total |
| SP52 | Spokesman-Review (Seattle Times) | University of Washington agrees to a 10-year, $119 million deal with Adidas | 2018-04-10 | secondary | $119M/10 yrs from 2019 |
| SP53 | CBS Sports | Adidas, Louisville agree to lucrative 10-year extension | 2017-08-25 | secondary | $160M, 10 yrs through 2028 |
| SP54 | Sports Business Journal (citing AL.com) | Univ. of Alabama quietly extended Nike deal a few years ago, terms kept private | 2025-08-28 | secondary | 2013 Alabama-Nike deal $63M cash+apparel; extension terms private (foundation); Texas 15-yr $250M (2015); Ohio State 15-yr $252M (2016) |
| SP55 | AP | Clemson, Nike agree to 10-year, $58 million extension | 2017 | secondary | 10 yrs through 2028, $58M |
| SP56 | NBC Sports (citing Athens Banner-Herald records) | Report: New deal with Nike worth $40 million to Georgia | 2015-05-20 | secondary | >= $40.8M; $2.88M gear + $1M cash per yr + $2M signing bonus |
| SP57 | NBC Sports (citing OU Daily) | Oklahoma's move to Jordan Brand is worth as much as $70 million | 2018-07-27 | secondary | Up to ~$70M |
| SP58 | Eleven Warriors | How Ohio State's 15-year, $252 million contract with Nike measures up to Michigan, Texas | 2016-01 | secondary | OSU 15 yrs $252M; Texas 15 yrs $250M ($20M upfront, $6.5M cash/yr); Michigan 11 yrs $122.32M (+4-yr option -> $169M), $12M upfront |
| SP59 | Uniform Authority | Boston College signs deal with New Balance | 2021-04-13 | secondary | 10 yrs, $45M |
| SP60 | On3 / KSR (citing Watch Stadium list) | Kentucky's naming rights deal for Kroger Field tops in terms of value | c. 2018 | secondary | Kroger Field 12 yrs $22.2M ($1.85M/yr); Rutgers-SHI $1.45M/yr; Minnesota-TCF $1.4M/yr; Cal-Kabam $1.18M/yr |
| SP61 | Athletic Business | Louisville lands $41M naming rights deal for Cardinal Stadium | 2023-01-31 | secondary | L&N FCU 20 yrs $41M; Papa John's exit cost $9.5M |
| SP62 | Athletic Business (citing Seattle Times) | Washington renews naming rights deal with Alaska Airlines for arena, but not stadium | 2026 | secondary | Husky Stadium drops Alaska Airlines Field name (2015 deal $41M); arena 10 yrs ~$28M; Indiana $50M/20 yrs; Arizona $60M/20 yrs |
| SP63 | Arkansas Democrat-Gazette / WholeHogSports | Sources: Arkansas football stadium naming rights deal with CommunityAmerica worth $70 million | 2026-06-25 | secondary | $70M; CommunityAmerica Razorback Stadium from 2027 season; described as most lucrative of its kind |
| SP64 | Sports Business Journal | Texas Tech inks new naming-rights deal for football stadium with Galaxy | 2026-07-17 | secondary | 15 yrs ~ $75M (AD Kirby Hocutt); brokered by Texas Tech Athletics Partners (Learfield); midfield logo |
| SP65 | Arizona Athletics (primary) | Arizona Athletics and Casino Del Sol announce $60 million-plus stadium naming rights partnership | 2025-11-17 | primary | $60M+; Casino Del Sol (Pascua Yaqui Tribe) - gaming-company naming deal |
| SP66 | Current Publishing | Merchants Bank, Indiana athletics announce 20-year, $50 million football naming rights partnership | 2025-08-22 | secondary | Merchants Bank Field at Memorial Stadium, 20 yrs, $50M |
| SP67 | Sports Illustrated (Mark Wogenrich) | Penn State trustees approve naming rights deal for Beaver Stadium field | 2025 | secondary | West Shore Home Field at Beaver Stadium, $50M/15 yrs |
| SP68 | Press-Enterprise | Landmark L.A. venue to be renamed United Airlines Memorial Coliseum | 2018-01-29 | secondary | USC-United Airlines >$69M over 16 yrs (name later became United Airlines Field at the Coliseum) |
| SP69 | Sportico | Syracuse exits Carrier Dome deal, JMA to take over arena naming rights | 2022-05 | secondary | JMA Wireless Dome; terms not disclosed |
| SP70 | Wake Forest Athletics (primary) | Wake Forest and Allegacy FCU announce campus-wide partnership incl. stadium naming rights | 2023-06-21 | primary | Allegacy Federal Credit Union Stadium; value not disclosed |
| SP71 | Vanderbilt Athletics (primary) | Vanderbilt announces agreement with FirstBank | 2022-08-29 | primary | FirstBank Stadium; 10-yr; value not disclosed |
| SP72 | Business of College Sports | Naming Rights Deals (2014 list) | updated 2014-12-02 | secondary | Historical: Houston TDECU $15M/10 yrs; Texas Tech Jones AT&T $20M/25 yrs; Minnesota TCF $35M/25 yrs; Maryland Capital One Field $20M/25 yrs; Rutgers High Point $6.5M/10 yrs; Cal Kabam $18M/15 yrs; UCF Bright House $15M/15 yrs; Louisville Papa John's $15M |
| SP73 | Sports Business Journal (David Broughton; SBJ/Zoomph) | SBJ: FBS schools and sponsors cash in on stadium field logo assets | 2026-01-26 | secondary | 60+ on-field logo deals since NCAA allowed them in 2024; Navigate: Big Ten brands >= $277K/yr, select Big Ten/SEC > $3M/yr; Delta-Georgia, Safelite-Ohio State, Riverwind Casino-Oklahoma; Learfield 23 multiyear deals |
| SP74 | BetMGM blog (secondary) | College Football Bowl Names: All 47 bowl titles, sponsors and scores (2025-26) | 2026-01 | secondary | Full 2025-26 bowl/CFP title sponsor list and results |
| SP75 | The Outline | College football bowls are a grotesque money grab | 2017-12-15 | secondary | Capital One reportedly up to $25M/yr Orange Bowl title (estimate); Allstate believed >= $18M (possibly double) Sugar; ESP Properties: $99M on bowl naming rights 2012-13; title money goes to broadcaster (usually ESPN) |
| SP76 | Tournament of Roses (primary) | Prudential signs new multi-year agreement as presenting sponsor of Rose Bowl through 2025-26 | 2023-08-30 | primary | Prudential presenting sponsor through 2025-26, sold via Disney Advertising; value not disclosed |
| SP77 | ESPN Press Room (primary) | ESPN networks showcase wall-to-wall coverage for Dr Pepper Championship Week | 2025-12-01 | primary | Dr Pepper Championship Week; Edward Jones Big 12 Championship; SEC Championship presented by Dr Pepper; ACC Championship presented by Subway; CFP rankings/selection shows presented by AT&T; ESPN BET in app |
| SP78 | Indiana Sports Corp (host committee) | Big Ten Football Championship Game (2026 Discover Big Ten Football Championship Game) | 2026 | primary | 2026 "Discover Big Ten Football Championship Game", Dec 5, 2026, Lucas Oil Stadium |
| SP79 | ESPN Press Room (primary) | ABC to air the 2025 Heisman Trophy Ceremony presented by Nissan | 2025-12 | primary | Heisman ceremony presented by Nissan; Nissan Heisman House 15th season (2025) |
| SP80 | The Home Depot (primary) | The Home Depot celebrates 20 seasons of building ESPN College GameDay | 2022-09-28 | primary | Presenting sponsor since June 2003 ("College GameDay Built by The Home Depot"); value not disclosed |
| SP81 | Sports Business Journal (Austin Karp) | CFP sponsor roster now includes Dell; title game on ESPN has 40 new advertisers | 2026-01-19 | secondary | 17 official CFP sponsors incl. new Dell; other-level deals: 76, Avocados from Mexico, Baptist Health, Axia Time, Shaw Sports Turf; Nike makes official CFP gear; CFP deals sold via Disney Advertising; title game sold out with 40 new advertisers incl. OpenAI, U.S. Secret Service |
| SP82 | Sportico (Anthony Crupi) / Yahoo syndication | ESPN CFB ad sales trending at record high as buyers flock to playoff | 2026-01 | secondary | CFP title game 30-sec ~ $2M per media buyers (scatter); record scatter rates; CFP sponsors since inception: Allstate, AT&T, Capital One, Cheez-It, Dr Pepper, Gatorade, Goodyear |
| SP83 | Sports Business Journal (Mollie Cahillane) | Advertisers flock to college sports with influx of multiyear deals | 2024-10-28 | secondary | Home Depot GameDay deal since 2002 (longest multiyear); Capital One, Allstate, Chick-fil-A, Pepsi, Taco Bell, Dr Pepper multiyear with Disney since 2014; strongest ESPN categories: auto, CPG, financial, insurance, pharma, QSR, retail, tech, telecom |
| SP84 | Sports Business Journal (Austin Karp) | Advertisers continue flooding into ESPN college football | 2025-09-08 | secondary | College sports = 40% of total TV sports ad revenue (ESPN figure); ESPN networks 70% share of CFB; ~90% sold regular season, 85% CFP; ~34 new advertisers; prior season record revenue; crypto/toy stores categories |
| SP85 | Sports Business Journal (David Broughton; iSpot.tv data) | Nearly $250M spent on ads during postseason college football games | 2026-01-16 | secondary | 2025-26 postseason live telecasts $249.4M ad spend (iSpot est.); led by Allstate, Dr Pepper, Taco Bell; 1,481 brands; 14,947 commercials since Dec 13 |
| SP86 | Sports Business Journal (David Broughton; iSpot.tv) | AT&T, Allstate, Taco Bell lead national TV ad spend during bowl games | 2024-01-16 | secondary | 2023-24 bowl/CFP (43 games): AT&T $13.2M, Allstate $10.1M, Taco Bell $7.8M, Dr Pepper $7.1M, GEICO $6.0M, Mercedes-Benz $6.0M, Capital One $5.8M, Modelo $4.3M, The Chosen $3.9M, Vrbo $3.9M (estimated) |
| SP87 | Sports Business Journal (iSpot.tv data) | Allstate leads college football ad spenders with nearly $15 million (SBJ Unpacks) | 2021-12-02 | secondary | 2021 regular season national TV CFB ad spend $508.3M (2019 $737.8M; 2020 $326.6M); top 25 brands with $; AT&T top 2019 at $20.5M; insurance/auto/QSR = 1/3 |
| SP88 | PPC Land (summarizing iSpot case study) | iSpot data shows Home Depot's ESPN college football bet paid off | 2026 | secondary | 2025 ESPN CFB regular season (Aug 28-Dec 7) ad minutes: Home Depot 153, Allstate 147, GEICO 145, Modelo 144, Dr Pepper 125; Home Depot reached ~74% of US households |
| SP89 | MediaPost (Wayne Friedman; EDO Ad EnGage data) | College Football Viewing, Ad Sales Also Growing | 2025-11-21 | secondary | Sept 1-Nov 18, 2025 national TV CFB ad revenue top 7 networks $859.9M (+3% from $836.0M): Fox $215.4M, ABC $192M, CBS $153.13M, ESPN $148.4M, NBC $74.3M, FS1 $25.4M, ESPN2 $5.12M |
| SP90 | EDO | College football ad effectiveness up 10% (2025 first half) | 2025-10 | secondary | CFB TV ad spend $580M through mid-season (Week 8) 2025 |
| SP91 | EDO | Meds, snacks, apparel: see which brands won 2024's college football season | 2024-12 | secondary | 2024 regular season TV ad investment ~$1.2B through mid-December (EDO) |
| SP93 | Marketing Brew | Disney nearly sold out of ad inventory for college football championship | 2026-01-09 | secondary | Title game prices up year over year (not specified); 2027 CFP renewals underway |
| SP94 | Front Office Sports (iSpot.tv data) | College Football Is a Battleground in the Presidential Election | 2024-10 | secondary | Weeks 1-9 of 2024 national CFB broadcasts: Harris 76 airings $1.45M, Trump 60 airings $1.23M; 153.1M/126.2M impressions; ads targeted swing-state teams; national linear only (excludes local) |
| SP95 | Awful Announcing (AdImpact quotes) | Political ads dominating sports telecasts with no end in sight | 2024-09 | secondary | AdImpact: NFL, college football and MLB playoffs reach male voters; 60-65% of cycle political spend Sept-Nov; MLB spot cost jump June vs Sept |
| SP96 | AdImpact | AdImpact Cycle in Review 2023-2024 | 2024-12 | primary | Record $11.1B political ad spend 2023-24 cycle (all media; not CFB-specific) |
| SP97 | CU Independent | CU Boulder ends sports betting partnership with PointsBet | 2023-03-31 | secondary | $1.6M contract through 2025-26 ended 3 yrs early; $30 per sign-up referral bonus (NYT); AGA banned college partnerships Mar 28, 2023; remaining: Maryland, Michigan State, LSU, Denver |
| SP98 | Front Office Sports | The Sports Betting-College Divorce | 2025 | secondary | LSU-Caesars (2021, ~7 figures); Michigan State-Caesars; Caesars ended LSU & MSU deals late May 2023; AGA rule killed D-I deals |
| SP99 | Sports Business Journal | End of Colorado-PointsBet pact likely a harbinger for college deals | 2023-03-31 | secondary | Only LSU, Michigan State, Maryland (plus Colorado) P5 sportsbook deals; Caesars told Mass. regulators college sponsorships not in plans |
| SP100 | Extra Points (Matt Brown; open-records data) | Behold! I have updated stadium alcohol sales data from October! | 2025-12-12 | secondary | Aug-Oct 2025 football alcohol revenue: Texas A&M $4,740,922; LSU $3,676,964; Nebraska $3,092,900; Oregon $2,735,877; Ole Miss $2,508,891; Michigan $2,201,895; Minnesota $2,144,679; Indiana $1,794,777; Kentucky $1,629,541; WVU $1,235,428; UNC $902,640 ... |
| SP101 | Ames Tribune / USA TODAY Network | Alcohol sales flow drinks, money into Michigan college sports | 2025-05-12 | secondary | Michigan ~ $5M alcohol revenue 2024; Ohio State > $6.2M (over half from concerts) |
| SP102 | Michigan State University (primary) | Greg and Dawn Williams make historic $401 million commitment to MSU and Spartan Athletics | 2025-12-05 | primary | $401M total; $290M for Spartan Athletics (FOR SPARTA capital initiative) |
| SP103 | Kansas Athletics (primary) | KU Athletics receives historic $300 million gift from David Booth | 2025-08-13 | primary | ~$300M, largest in KU history; Gateway District / David Booth Kansas Memorial Stadium |
| SP104 | Illinois Athletics (primary) | Larry Gies makes transformational $100 million gift to Illinois Athletics | 2025-09-09 | primary | $100M gift; stadium now Gies Memorial Stadium |
| SP105 | Virginia Tech News (primary) | Record $75 million commitment to Virginia Tech | 2026-06-04 | primary | $75M record commitment, athletics (football) and Honors College |
| SP113 | Sportico | Big Ten tax return reveals ex-commish Warren's media rights bonus | 2025-05-06 | secondary | Petitti $2.6M incl. $500K bonus; Kevin Warren $5.75M reward for "$7 billion" media deal; Jim Delany deferred comp |
| SP118 | ESPN Press Room | Executive Voice: Disney Advertising builds two-decade partnership with College GameDay Built by The Home Depot | 2022 | primary | GameDay-Home Depot is Disney Advertising's longest-running sponsorship |
| SP119 | Sports Business Journal (citing Ad Age) | Nissan Heisman House campaign takes to the road for 15th season | 2025-08-29 | secondary | Nissan Heisman House 15th season; crossover with Dr Pepper Fansville |
| SP120 | AP | Cheers! SEC to allow sale of beer, wine at sporting events | 2019-05-31 | news | SEC presidents voted May 31, 2019 to allow beer and wine sales at sporting events; schools previously barred from selling alcohol in public areas; each school decides whether/where to sell |
| SP121 | PlayNY | College player prop bet bans spread as states target athlete harassment (citing CNS Maryland review) | 2026-09-11 | secondary (betting-industry site citing CNS Maryland) | 15 states ban all college player props; state table: props unrestricted in 7, restricted in 18, illegal/banned in 26; Ohio removed college props Feb 2024; Baker quote "more states that don't permit prop bets than do"; exclusion lists in OH, WY, WV |
| SP122 | Axios | Football drives GOP's TV ad blitz for the midterms | 2026-09-19 | news | Republicans ran 5,546 TV spots during NFL/college games and pre/postgame (heaviest weekend) vs 471 for Democrats; Senate Leadership Fund spent $2M on ABC Texas-Ohio State broadcast (14M viewers); ads on Michigan State-Notre Dame (NBC) |
| SP123 | AdImpact | AdImpact Reveals 2026 Election Cycle to Reach Record $11.6 Billion in Ad Spending | 2026-06-11 | primary (data firm) | 2026 cycle projected $11.6B (record); 2022 midterm $8.9B; 2024 cycle $11.2B; broadcast TV $5.6B (48%); CTV $2.7B; Ohio $749M; Texas +$288M |
| SP124 | Washington Examiner | Trump administration spent $300,000 of taxpayer money on ads during college and NFL games | 2026-09-28 | news | AdImpact: White House spent ~$1.5M on three government-funded ads since prior week; $315,967 in NFL/college football time slots Sept 25-27, 2026; incl. $65,366 Fox college football Thursday buy |