Southern Methodist University
- Conference (2026)
- ACC (Joined ACC Aug 2, 2024 (from AAC); campus in University Park, TX (Dallas address))
- Control
- Private
- IPEDS UNITID
- 228246
- City
- University Park (Dallas), TX
- City population
- 25,323 (July 1, 2025 (Census Vintage 2025); source)
- Metro area
- Dallas-Fort Worth-Arlington, TX (Metropolitan): 8,477,157 (July 1, 2025 (Census Vintage 2025; 2023 OMB delineations); source)
- TV market (DMA)
- Dallas-Fort Worth, TX: rank #4, 3,264,490 TV homes (2.601% of U.S.), Nielsen 2024-25 (source); 2025-26 rank #4 (source)
- Endowment
- $2.34B (FY2025) · scope: Southern Methodist University · source
- Annual giving
- not available (no fundraising total found; nothing estimated) · searched source
SMU Ignited campaign closed at >$1.64B (May 31, 2025)
How to watch
Cheapest single package for every SMU Mustangs game: ESPN Unlimited, $31.99/mo ($159.95 for 5 months). Month-by-month: $56.90 for the full season, $34.94 from Oct. 1. 5 of 12 games still TBD (priced worst case).
Prices and TV assignments as of 2026-10-01. Schedule, networks and month-by-month plan
Sponsors, apparel & naming
- Apparel: Nike brand: secondary source · not disclosedCurrent deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). [SP35]
Apparel brands come from a user-generated r/CFB list (secondary; spot-check) [SP35]. All apparel deals · Multimedia rights · Stadium naming
Financial data comes from three sources shown separately, which are not interchangeable: EADA (federal), Knight-Newhouse/NCAA (public schools) and IRS Form 990 (private schools). Do not add or compare figures across them.
EADA budget history (U.S. Dept. of Education)
Equity in Athletics Disclosure Act data; FY = academic year ending (FY2025 = 2024-25). Schools have wide latitude in what they count, and many report total revenue equal to total expenses, so an EADA “surplus” is not meaningful. Head-coach salary is an average across all men’s-team head coaches, not the football coach’s pay. Nominal dollars. Definitions.
This school reported EADA total revenue exactly equal to total expenses in 19 of 19 years.
| Fiscal year | Total revenue | Total expenses | Football revenue | Football expenses | FB share of rev. (calc) | Men's BB revenue | Men's BB expenses | Women's BB revenue | Women's BB expenses | Athletic student aid | Recruiting | Avg head coach salary, men's teams | Football participants | Undergrad enrollment | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY2025 | $150,225,313 | $150,225,313 | $45,315,587 | $45,315,587 | 30% | $16,735,281 | $16,735,281 | $7,327,986 | $7,327,986 | $26,107,776 | $3,058,270 | $1,760,723 | 122 | 7,145 | source |
| FY2024 | $99,506,414 | $99,506,414 | $31,960,585 | $31,960,585 | 32% | $8,307,389 | $8,307,389 | $4,609,735 | $4,609,735 | $25,285,582 | $1,568,350 | $903,488 | 128 | 6,947 | source |
| FY2023 | $86,044,162 | $86,044,162 | $30,108,796 | $30,108,796 | 35% | $10,618,903 | $10,618,903 | $4,273,266 | $4,273,267 | $24,937,207 | $1,887,805 | $893,271 | 128 | 6,880 | source |
| FY2022 | $79,414,946 | $79,414,946 | $27,075,598 | $27,075,598 | 34% | $8,143,677 | $8,143,677 | $4,160,189 | $4,160,189 | $23,926,215 | $906,582 | $868,556 | 125 | 6,727 | source |
| FY2021 | $65,584,866 | $65,584,866 | $21,148,167 | $21,148,167 | 32% | $6,421,688 | $6,421,688 | $3,186,130 | $3,186,130 | $23,588,650 | $206,623 | $859,194 | 125 | 6,615 | source |
| FY2020 | $68,812,414 | $68,812,414 | $21,199,002 | $21,199,002 | 31% | $7,373,594 | $7,373,594 | $3,429,479 | $3,429,479 | $22,208,336 | $1,052,286 | $687,921 | 140 | 6,516 | source |
| FY2019 | $70,501,474 | $70,501,474 | $20,519,325 | $20,519,325 | 29% | $7,590,481 | $7,590,481 | $3,715,222 | $3,715,222 | $21,165,218 | $1,504,559 | $583,818 | 122 | 6,273 | source |
| FY2018 | $64,607,467 | $64,607,467 | $20,465,957 | $20,465,957 | 32% | $7,497,541 | $7,497,541 | $3,728,980 | $3,728,980 | $19,221,020 | $1,539,465 | $701,111 | 112 | 6,235 | source |
| FY2017 | $57,193,821 | $57,193,821 | $17,637,584 | $17,637,584 | 31% | $7,269,481 | $7,269,481 | $3,549,466 | $3,549,466 | $18,886,345 | $1,233,739 | $660,346 | 120 | 6,294 | source |
| FY2016 | $56,909,290 | $56,909,290 | $17,267,570 | $17,267,570 | 30% | $7,086,547 | $7,086,547 | $3,217,719 | $3,217,719 | $18,253,885 | $1,382,787 | $906,588 | 117 | 6,156 | source |
| FY2015 | $55,349,010 | $55,349,010 | $16,448,366 | $16,448,366 | 30% | $6,416,266 | $6,416,266 | $2,860,007 | $2,860,007 | $16,985,893 | $1,047,654 | $786,910 | 111 | 6,189 | source |
| FY2014 | $49,657,375 | $49,657,375 | $12,937,923 | $12,937,923 | 26% | $7,057,072 | $7,057,072 | $2,787,577 | $2,787,577 | $9,987,344 | $775,327 | $666,684 | 119 | 6,116 | source |
| FY2013 | $52,029,002 | $52,029,002 | $14,586,736 | $14,586,736 | 28% | $6,582,998 | $6,582,998 | $2,413,321 | $2,413,321 | $16,075,686 | $848,004 | $870,393 | 120 | 5,992 | source |
| FY2012 | $42,632,627 | $42,632,627 | $13,163,599 | $13,163,600 | 31% | $4,562,905 | $4,562,905 | $2,106,601 | $2,106,601 | $14,155,607 | $541,350 | $581,863 | 131 | 5,962 | source |
| FY2011 | $37,471,381 | $37,471,381 | $12,569,956 | $12,569,957 | 34% | $3,235,313 | $3,235,313 | $1,983,187 | $1,983,187 | $13,182,140 | $444,732 | $526,852 | 113 | 5,924 | source |
| FY2010 | $36,034,263 | $36,034,263 | $12,493,293 | $12,493,293 | 35% | $2,882,888 | $2,882,888 | $2,011,128 | $2,011,128 | $12,894,649 | $468,502 | $524,388 | 118 | 5,910 | source |
| FY2009 | $35,386,090 | $35,386,090 | $11,121,190 | $11,121,190 | 31% | $3,178,720 | $3,178,720 | $1,982,008 | $1,982,008 | $12,495,177 | $547,710 | $489,563 | 99 | 5,920 | source |
| FY2008 | $33,031,503 | $33,031,503 | $10,683,874 | $10,683,874 | 32% | $2,858,365 | $2,858,365 | $1,933,221 | $1,933,221 | $10,694,931 | $476,353 | $449,889 | 123 | 5,840 | source |
| FY2007 | $27,708,145 | $27,708,145 | $8,678,120 | $8,678,123 | 31% | $2,936,170 | $2,936,171 | $1,553,196 | $1,553,195 | $9,565,734 | $396,864 | $326,076 | 138 | 6,489 | source |
Knight-Newhouse budget history (NCAA financial reports)
NCAA Membership Financial Reporting System categories as presented by the Knight-Newhouse College Athletics Database. “Total athletic revenues” are net of transfers back to the institution. Subsidy = institutional/government support + student fees (Knight’s definition; summed by us from the same row). Debt figures before FY2015 are not comparable (NCAA definition change). Not comparable with the EADA figures above. Nominal dollars.
Not covered: Knight-Newhouse includes public schools only.
Form 990 compensation (private school)
IRS Form 990 Schedule J / Part VII via ProPublica, FY2025 (990 tax year 2024, FYE May 2025). Total = reportable compensation from the filing organization and related organizations. Names and titles as filed. Only the highest-paid employees are listed, so “not listed” does not mean unpaid. Not comparable with EADA or Knight-Newhouse figures.
| Position | Name (as filed) | Title (as filed) | Total comp. | Base | Bonus |
|---|---|---|---|---|---|
| Football head coach | Thomas R Lashlee | Head Football Coach | $4,929,298 | $443,694 | $4,400,000 |
| Men's basketball head coach | Andrew Enfield | Head Basketball Coach -Current | $7,606,787 | $370,139 | $3,454,480 |
| Athletic director | Rick Hart | Athletic Director | $1,450,170 | $846,849 | $199,566 |
All athletics people listed: Andrew Enfield (Head Basketball Coach -Current): $7,606,787 ; Thomas R Lashlee (Head Football Coach): $4,929,298 ; Robert Lanier (Head Basketball Coach): $4,775,095 ; Rick Hart (Athletic Director): $1,450,170 ; Scott Symons (Defensive Coordinator): $1,049,318. EIN 750800689. Filing on ProPublica.
Schedule J Part III severance note: Robert Lanier received a seperation payment of $4,266,707 during 2024