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University of Notre Dame

Conference (2026)
Independent in football (ACC member in other sports, per the research notes)
Control
Private
IPEDS UNITID
152080
City
Notre Dame (CDP), IN
City population
7,234 (April 1, 2020 Census (no annual estimate for CDPs); source)
Metro area
South Bend-Mishawaka, IN-MI (Metropolitan): 324,538 (July 1, 2025 (Census Vintage 2025; 2023 OMB delineations); source)
TV market (DMA)
South Bend-Elkhart, IN: rank #100, 331,800 TV homes (0.264% of U.S.), Nielsen 2024-25 (source); 2025-26 rank not found
Notre Dame (St. Joseph County) is in the South Bend-Elkhart DMA
Endowment
$20.09B (FY2025) · scope: University of Notre Dame · source
Annual giving
not available (no fundraising total found; nothing estimated) · searched source
Accounting proxy (not a fundraising total): GAAP proxy: $499.3M contributions recognized in FY2025 ($184.4M operating + $314.9M non-operating), consolidated statements of changes in net assets, FY2025 annual report (calc)

How to watch

Cheapest single package for every Notre Dame Fighting Irish game: Peacock Premium + DirecTV MySports, $82.98/mo ($414.90 for 5 months). Month-by-month: $122.94 for the full season, $75.97 from Oct. 1. 3 of 12 games still TBD (priced worst case).

Prices and TV assignments as of 2026-10-01. Schedule, networks and month-by-month plan

Sponsors, apparel & naming

  • Apparel: Under Armour brand: secondary source · $10M/yr · 10 yrs (from 2024)
    Under Armour 10-yr extension (Aug 2023) worth >$10M/yr in cash and gear (sources); 2014 UA deal ~ $90M. [SP35] [SP41]

Apparel brands come from a user-generated r/CFB list (secondary; spot-check) [SP35]. All apparel deals · Multimedia rights · Stadium naming

Financial data comes from three sources shown separately, which are not interchangeable: EADA (federal), Knight-Newhouse/NCAA (public schools) and IRS Form 990 (private schools). Do not add or compare figures across them.

EADA budget history (U.S. Dept. of Education)

Equity in Athletics Disclosure Act data; FY = academic year ending (FY2025 = 2024-25). Schools have wide latitude in what they count, and many report total revenue equal to total expenses, so an EADA “surplus” is not meaningful. Head-coach salary is an average across all men’s-team head coaches, not the football coach’s pay. Nominal dollars. Definitions.

$0$78M$156M$235M$313MFY07FY09FY11FY13FY15FY17FY19FY21FY23FY25
EADA total revenueEADA total expensesEADA football revenue (nominal dollars; gaps = not reported)
Fiscal yearTotal revenueTotal expensesFootball revenueFootball expensesFB share of rev. (calc)Men's BB revenueMen's BB expensesWomen's BB revenueWomen's BB expensesAthletic student aidRecruitingAvg head coach salary, men's teamsFootball participantsUndergrad enrollmentSource
FY2025$289,616,198$244,698,449$195,723,436$93,255,79768%$13,245,301$13,245,301$9,051,995$9,051,995$31,054,990$3,726,108$1,078,5351248,805source
FY2024$234,746,127$209,049,397$150,214,795$68,796,34164%$12,732,337$12,732,337$7,859,747$7,859,747$31,540,493$4,193,605$1,142,4261248,909source
FY2023$224,191,928$204,392,860$141,111,745$71,923,04363%$15,058,993$15,058,993$6,303,431$6,303,431$29,706,537$4,224,574$1,037,7091188,899source
FY2022$215,302,668$170,878,848$136,688,613$59,485,69763%$10,817,411$10,817,411$5,330,018$5,330,018$26,461,747$2,990,067$1,148,5071218,933source
FY2021$128,685,354$119,822,670$83,712,991$41,859,67965%$7,850,864$6,770,465$386,137$4,325,117$25,332,620$949,132$1,116,4641208,832source
FY2020$165,660,298$158,801,193$97,944,469$51,387,02159%$3,926,701$8,627,166$1,371,293$6,344,618$25,976,144$2,001,224$1,027,4891188,665source
FY2019$169,547,625$150,289,240$115,510,518$50,201,92968%$4,153,208$8,331,273$2,017,752$7,632,092$24,523,417$2,511,455$1,016,3041208,558source
FY2018$149,508,530$135,480,000$107,434,072$42,822,06372%$3,577,881$6,876,483$1,736,921$6,738,371$23,810,813$2,387,876$462,3721148,509source
FY2017$132,371,404$105,840,614$96,835,375$33,257,68473%$3,896,784$6,793,853$1,473,148$5,996,845$22,220,387$2,178,567$454,0311178,480source
FY2016$134,211,095$108,543,125$98,532,894$38,971,30273%$3,358,680$6,816,663$1,430,198$5,759,103$21,656,426$2,113,514$437,7231198,413source
FY2015$121,260,381$100,035,458$86,125,989$31,872,25071%$3,533,991$6,688,960$1,459,239$5,912,529$19,693,523$2,216,207$414,4271098,410source
FY2014$114,843,522$97,143,048$80,558,922$32,761,39670%$3,383,814$5,392,103$1,386,194$5,776,591$19,217,629$1,984,195$406,6271138,449source
FY2013$108,509,683$88,846,780$78,349,132$32,373,25872%$3,958,059$5,412,264$1,843,677$4,888,869$18,283,831$1,855,778$370,0031078,453source
FY2012$97,112,859$78,526,028$68,986,659$25,757,96871%$3,538,334$4,622,255$1,862,952$4,701,196$17,391,184$2,048,964$331,7671098,422source
FY2011$94,507,919$75,360,209$68,782,560$25,164,88773%$3,977,728$4,420,406$1,552,261$3,887,728$16,661,793$2,070,316$237,5611058,411source
FY2010$90,887,054$75,932,412$64,163,063$29,490,78871%$4,051,468$4,060,565$1,032,465$3,225,110$16,051,814$2,017,679$208,4241248,351source
FY2009$81,088,368$64,699,091$56,929,397$18,746,72870%$3,418,263$4,380,691$707,122$3,110,878$15,414,819$1,985,069$203,4621068,337source
FY2008$83,352,439$60,117,476$59,774,851$16,589,92472%$3,170,844$3,908,815$801,871$2,888,729$14,527,119$2,287,619$196,3321008,371source
FY2007$83,586,903$57,406,114$63,675,034$17,842,28876%$2,947,106$3,196,599$519,163$2,501,504$13,793,174$1,758,290$191,0881078,338source

Knight-Newhouse budget history (NCAA financial reports)

NCAA Membership Financial Reporting System categories as presented by the Knight-Newhouse College Athletics Database. “Total athletic revenues” are net of transfers back to the institution. Subsidy = institutional/government support + student fees (Knight’s definition; summed by us from the same row). Debt figures before FY2015 are not comparable (NCAA definition change). Not comparable with the EADA figures above. Nominal dollars.

Not covered: Knight-Newhouse includes public schools only.

Form 990 compensation (private school)

IRS Form 990 Schedule J / Part VII via ProPublica, FY2025 (990 tax year 2024, FYE June 2025). Total = reportable compensation from the filing organization and related organizations. Names and titles as filed. Only the highest-paid employees are listed, so “not listed” does not mean unpaid. Not comparable with EADA or Knight-Newhouse figures.

PositionName (as filed)Title (as filed)Total comp.BaseBonus
Football head coachMarcus L FreemanHead Coach, Football$8,137,948$6,693,508$600,000
Men's basketball head coachMicah W ShrewsberryHead Coach, Men's Basketball$2,308,840$1,829,200$225,000
Athletic directorPeter Bevacqua JDVP & Director of Athletics (as of 3/25/24)$2,375,006$1,649,569$20,000

All athletics people listed: Marcus L Freeman (Head Coach, Football): $8,137,948 ; Michael F Denbrock (Offensive Coordinator, Football): $2,491,462 ; Peter Bevacqua JD (VP & Director of Athletics (as of 3/25/24)): $2,375,006 ; Alfred J Golden (Defensive Coordinator, Football): $2,331,882 ; Micah W Shrewsberry (Head Coach, Men's Basketball): $2,308,840 ; John B Swarbrick Jr JD (VP & Director of Athletics (until 3/24/24)): $2,019,897. EIN 350868188. Filing on ProPublica.