Baylor University
- Conference (2026)
- Big 12
- Control
- Private
- IPEDS UNITID
- 223232
- City
- Waco, TX
- City population
- 147,788 (July 1, 2025 (Census Vintage 2025); source)
- Metro area
- Waco, TX (Metropolitan): 308,807 (July 1, 2025 (Census Vintage 2025; 2023 OMB delineations); source)
- TV market (DMA)
- Waco-Temple-Bryan, TX: rank #83, 419,600 TV homes (0.334% of U.S.), Nielsen 2024-25 (source); 2025-26 rank #83 (source)
- Endowment
- $2.18B (FY2025) · scope: Baylor University · source
Baylor College of Medicine is a separate institution - Annual giving
- $192.4M (FY2025 (June 2024-May 2025)) · total raised (2nd-largest year) · source
How to watch
Cheapest single package for every Baylor Bears game: ESPN Unlimited + Fox One bundle + HBO Max Standard, $58.48/mo ($292.40 for 5 months). Month-by-month: $133.42 for the full season, $107.91 from Oct. 1. 6 of 12 games still TBD (priced worst case).
Prices and TV assignments as of 2026-10-01. Schedule, networks and month-by-month plan
Sponsors, apparel & naming
- Apparel: Nike brand: secondary source · not disclosedCurrent deal value NOT FOUND in public reporting during this pass (private school, foundation-held contract, or not searched). [SP35]
Apparel brands come from a user-generated r/CFB list (secondary; spot-check) [SP35]. All apparel deals · Multimedia rights · Stadium naming
Financial data comes from three sources shown separately, which are not interchangeable: EADA (federal), Knight-Newhouse/NCAA (public schools) and IRS Form 990 (private schools). Do not add or compare figures across them.
EADA budget history (U.S. Dept. of Education)
Equity in Athletics Disclosure Act data; FY = academic year ending (FY2025 = 2024-25). Schools have wide latitude in what they count, and many report total revenue equal to total expenses, so an EADA “surplus” is not meaningful. Head-coach salary is an average across all men’s-team head coaches, not the football coach’s pay. Nominal dollars. Definitions.
This school reported EADA total revenue exactly equal to total expenses in 19 of 19 years.
| Fiscal year | Total revenue | Total expenses | Football revenue | Football expenses | FB share of rev. (calc) | Men's BB revenue | Men's BB expenses | Women's BB revenue | Women's BB expenses | Athletic student aid | Recruiting | Avg head coach salary, men's teams | Football participants | Undergrad enrollment | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY2025 | $144,126,427 | $144,126,427 | $44,260,293 | $41,050,130 | 31% | $18,424,983 | $18,424,983 | $9,328,990 | $9,328,990 | $20,161,069 | $3,486,409 | $2,256,176 | 118 | 14,554 | source |
| FY2024 | $148,063,513 | $148,063,513 | $41,527,854 | $38,996,269 | 28% | $16,264,752 | $16,264,752 | $8,155,007 | $8,155,007 | $20,538,898 | $2,779,336 | $1,931,333 | 111 | 14,788 | source |
| FY2023 | $137,460,582 | $137,460,582 | $47,861,263 | $47,861,263 | 35% | $16,055,194 | $16,055,194 | $9,796,088 | $9,796,088 | $19,753,513 | $2,808,823 | $1,776,200 | 117 | 14,885 | source |
| FY2022 | $111,131,098 | $111,131,098 | $48,492,390 | $34,775,859 | 44% | $13,308,914 | $13,308,914 | $6,335,907 | $6,335,907 | $19,456,801 | $1,997,340 | $1,539,317 | 129 | 14,841 | source |
| FY2021 | $99,573,061 | $99,573,061 | $29,692,684 | $27,062,912 | 30% | $10,599,030 | $10,599,030 | $7,578,635 | $7,578,635 | $20,218,760 | $56,701 | $1,497,592 | 112 | 14,086 | source |
| FY2020 | $106,954,237 | $106,954,237 | $56,561,243 | $35,428,721 | 53% | $9,790,607 | $9,790,607 | $8,323,428 | $8,323,428 | $18,446,692 | $1,743,820 | $1,563,312 | 120 | 13,757 | source |
| FY2019 | $101,243,920 | $101,243,920 | $45,580,767 | $30,995,620 | 45% | $9,860,432 | $9,860,432 | $9,485,162 | $9,485,162 | $18,251,058 | $2,063,267 | $1,312,928 | 118 | 13,959 | source |
| FY2018 | $95,214,007 | $95,214,007 | $41,528,041 | $28,188,097 | 44% | $9,185,513 | $9,185,513 | $8,038,038 | $8,038,038 | $17,381,307 | $2,046,850 | $967,704 | 121 | 14,085 | source |
| FY2017 | $98,125,426 | $98,125,426 | $43,223,215 | $33,370,976 | 44% | $9,097,264 | $9,097,264 | $7,568,184 | $7,568,184 | $16,244,494 | $1,563,906 | $1,756,515 | 114 | 14,087 | source |
| FY2016 | $90,769,041 | $90,769,041 | $38,305,937 | $29,544,710 | 42% | $8,837,724 | $8,837,724 | $7,277,627 | $7,277,627 | $16,278,746 | $1,516,279 | $1,718,803 | 120 | 13,911 | source |
| FY2015 | $106,078,643 | $106,078,643 | $35,575,376 | $28,433,715 | 34% | $8,194,470 | $8,194,470 | $6,630,054 | $6,630,054 | $15,053,935 | $1,308,726 | $1,635,570 | 113 | 13,577 | source |
| FY2014 | $86,929,398 | $86,929,398 | $28,317,369 | $24,574,507 | 33% | $8,182,489 | $8,182,489 | $6,283,722 | $6,283,722 | $14,175,759 | $1,361,910 | $1,439,664 | 122 | 13,033 | source |
| FY2013 | $78,412,938 | $78,412,938 | $26,270,277 | $20,299,526 | 34% | $7,487,699 | $7,251,120 | $5,921,999 | $5,921,999 | $13,393,962 | $1,610,017 | $1,078,086 | 120 | 12,589 | source |
| FY2012 | $67,823,109 | $67,823,109 | $19,891,947 | $17,121,255 | 29% | $7,183,035 | $7,183,035 | $5,439,735 | $5,439,735 | $12,542,720 | $1,224,307 | $971,094 | 120 | 12,320 | source |
| FY2011 | $59,859,235 | $59,859,235 | $15,031,956 | $14,577,044 | 25% | $5,923,372 | $5,923,372 | $4,940,532 | $4,940,532 | $12,134,625 | $1,138,946 | $828,342 | 119 | 12,188 | source |
| FY2010 | $54,141,924 | $54,141,924 | $14,355,322 | $12,462,241 | 27% | $5,737,350 | $5,830,311 | $4,148,836 | $4,443,143 | $10,939,274 | $1,005,661 | $869,404 | 112 | 11,880 | source |
| FY2009 | $48,545,254 | $48,545,254 | $11,896,723 | $10,908,725 | 25% | $4,595,742 | $4,595,742 | $4,082,782 | $4,082,782 | $10,192,897 | $908,811 | $559,511 | 110 | 11,847 | source |
| FY2008 | $44,151,763 | $44,151,763 | $11,053,460 | $11,391,810 | 25% | $3,524,789 | $3,356,126 | $3,310,023 | $3,310,023 | $9,094,157 | $868,768 | $491,055 | 117 | 11,641 | source |
| FY2007 | $40,475,819 | $40,475,819 | $9,270,595 | $9,170,300 | 23% | $3,095,155 | $3,095,815 | $2,883,521 | $2,896,634 | $8,770,142 | $751,258 | $400,950 | 127 | 11,434 | source |
Knight-Newhouse budget history (NCAA financial reports)
NCAA Membership Financial Reporting System categories as presented by the Knight-Newhouse College Athletics Database. “Total athletic revenues” are net of transfers back to the institution. Subsidy = institutional/government support + student fees (Knight’s definition; summed by us from the same row). Debt figures before FY2015 are not comparable (NCAA definition change). Not comparable with the EADA figures above. Nominal dollars.
Not covered: Knight-Newhouse includes public schools only.
Form 990 compensation (private school)
IRS Form 990 Schedule J / Part VII via ProPublica, FY2025 (990 tax year 2024, FYE May 2025). Total = reportable compensation from the filing organization and related organizations. Names and titles as filed. Only the highest-paid employees are listed, so “not listed” does not mean unpaid. Not comparable with EADA or Knight-Newhouse figures.
| Position | Name (as filed) | Title (as filed) | Total comp. | Base | Bonus |
|---|---|---|---|---|---|
| Football head coach | DAVE ARANDA | FOOTBALL HEAD COACH | $4,559,637 | $3,777,064 | $383,937 |
| Men's basketball head coach | SCOTT DREW | HEAD MEN'S BASKETBALL COAC | $6,836,352 | $6,267,456 | $376,500 |
| Athletic director | MACK RHOADES | VP & DIRECTOR OF ATHLETICS | $3,600,357 | $2,731,031 | $336,094 |
All athletics people listed: SCOTT DREW (HEAD MEN'S BASKETBALL COAC): $6,836,352 ; DAVE ARANDA (FOOTBALL HEAD COACH): $4,559,637 ; MACK RHOADES (VP & DIRECTOR OF ATHLETICS): $3,600,357 ; NICKI COLLEN (HEAD WOMEN'S BASKETBALL CO): $1,507,736 ; JACOB SPAVITAL (FOOTBALL OFFENSIVE COORDINATOR): $1,060,444. EIN 741159753. Filing on ProPublica.