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University of Utah

Conference (2026)
Big 12 (Joined Big 12 Aug 2, 2024 (from Pac-12))
Control
Public
IPEDS UNITID
230764
City
Salt Lake City, UT
City population
218,428 (July 1, 2025 (Census Vintage 2025); source)
Metro area
Salt Lake City-Murray, UT (Metropolitan): 1,308,377 (July 1, 2025 (Census Vintage 2025; 2023 OMB delineations); source)
TV market (DMA)
Salt Lake City, UT: rank #28, 1,163,520 TV homes (0.927% of U.S.), Nielsen 2024-25 (source); 2025-26 rank #27 (source)
Endowment
$2.07B (FY2025) · scope: The University of Utah · source
Annual giving
$518.5M (FY2025) · total fundraising (+53%) · source

How to watch

Cheapest single package for every Utah Utes game: ESPN Unlimited + Fox One bundle + HBO Max Standard, $58.48/mo ($292.40 for 5 months). Month-by-month: $118.89 for the full season, $106.91 from Oct. 1. 6 of 12 games still TBD (priced worst case).

Prices and TV assignments as of 2026-10-01. Schedule, networks and month-by-month plan

Sponsors, apparel & naming

  • Apparel: Under Armour brand: secondary source · not disclosed · adidas 7 yrs from 2027
    Under Armour through June 30, 2027 (18 yrs; ~ $6.5M/yr per Roundtable). Adidas 7-yr deal begins July 1, 2027 with NIL ambassador network; terms not officially released; unconfirmed KSL report $6.42M/yr. [SP35] [SP50] [SP49]
  • Multimedia rights: Crimson Brand Partners (Utah/Otro Capital JV) · not disclosed
    PE-backed company now runs events, branding, licensing, sponsorships, ticketing, digital media. [SP22] [SP20]

Apparel brands come from a user-generated r/CFB list (secondary; spot-check) [SP35]. All apparel deals · Multimedia rights · Stadium naming

Financial data comes from three sources shown separately, which are not interchangeable: EADA (federal), Knight-Newhouse/NCAA (public schools) and IRS Form 990 (private schools). Do not add or compare figures across them.

EADA budget history (U.S. Dept. of Education)

Equity in Athletics Disclosure Act data; FY = academic year ending (FY2025 = 2024-25). Schools have wide latitude in what they count, and many report total revenue equal to total expenses, so an EADA “surplus” is not meaningful. Head-coach salary is an average across all men’s-team head coaches, not the football coach’s pay. Nominal dollars. Definitions.

This school reported EADA total revenue exactly equal to total expenses in 7 of 19 years.

$0$34M$68M$101M$135MFY07FY09FY11FY13FY15FY17FY19FY21FY23FY25
EADA total revenueEADA total expensesEADA football revenue (nominal dollars; gaps = not reported)
Fiscal yearTotal revenueTotal expensesFootball revenueFootball expensesFB share of rev. (calc)Men's BB revenueMen's BB expensesWomen's BB revenueWomen's BB expensesAthletic student aidRecruitingAvg head coach salary, men's teamsFootball participantsUndergrad enrollmentSource
FY2025$125,167,576$118,667,209$95,930,953$41,410,55477%$16,981,671$8,954,515$764,775$5,015,772$16,643,646$2,376,960$1,118,27012623,669source
FY2024$111,749,094$111,749,094$72,804,610$43,371,84865%$11,780,734$8,294,961$872,487$4,900,796$14,902,423$2,579,530$1,126,12812722,272source
FY2023$111,483,459$110,060,805$75,135,497$40,457,81667%$15,036,488$11,803,281$748,165$4,383,158$12,994,286$2,273,776$1,115,32215121,189source
FY2022$97,107,481$90,906,746$66,755,247$33,743,48269%$10,934,704$10,353,132$411,158$3,658,065$12,245,226$1,987,174$900,17812320,294source
FY2021$71,380,496$71,380,496$53,093,029$21,386,17074%$3,834,221$8,475,318$124,602$2,539,746$11,793,156$302,545$954,46513218,660source
FY2020$89,893,359$84,559,544$62,643,143$31,759,40570%$9,140,259$8,638,948$286,673$3,187,136$11,546,191$1,433,471$1,090,86813218,534source
FY2019$94,177,912$86,281,327$63,181,908$29,262,58967%$10,511,632$8,965,613$214,491$3,163,899$10,970,056$1,975,183$965,24913118,130source
FY2018$82,467,618$74,368,191$55,835,312$25,609,24468%$9,754,858$8,808,011$284,709$3,249,683$10,354,038$1,962,836$997,10112917,840source
FY2017$74,774,278$70,332,270$51,559,243$24,483,89069%$8,754,441$8,454,976$263,803$2,949,242$9,944,679$1,878,142$975,63012717,081source
FY2016$70,346,405$65,328,348$47,685,530$22,044,66868%$8,876,677$8,053,466$260,679$3,131,258$9,588,312$1,594,911$823,89211416,787source
FY2015$64,629,551$62,881,439$42,931,079$19,553,65566%$8,343,112$6,103,014$210,660$2,667,852$8,019,394$1,139,069$600,15812516,912source
FY2014$59,005,590$57,819,434$36,850,739$16,139,58462%$6,628,333$4,227,533$133,947$2,141,826$7,431,611$1,062,846$533,98111817,035source
FY2013$51,792,903$51,792,903$27,640,267$14,362,31353%$5,425,714$4,155,280$148,573$2,194,830$7,524,835$1,198,411$442,39912717,297source
FY2012$46,153,197$46,153,197$20,759,062$14,835,26645%$5,937,555$3,685,514$172,957$1,779,216$6,990,293$1,073,578$433,74712316,846source
FY2011$38,091,533$36,944,373$21,235,202$11,426,28056%$6,220,172$3,516,570$316,948$1,741,658$6,009,431$753,608$382,75812416,139source
FY2010$31,859,038$31,859,038$14,690,174$9,896,86346%$6,235,593$3,118,371$217,508$1,394,301$5,791,367$689,477$389,51612114,953source
FY2009$31,776,878$30,983,856$16,388,182$9,848,70652%$6,022,417$2,516,621$155,937$1,358,949$5,162,658$631,414$349,81511114,359source
FY2008$26,949,005$26,949,005$12,088,406$7,987,36345%$5,919,672$2,461,429$320,154$1,266,932$4,697,265$571,332$236,94911821,421source
FY2007$25,913,332$25,913,332$11,184,198$8,163,67943%$5,320,911$2,461,267$236,158$1,239,284$4,686,228$496,101$229,1381182source

Knight-Newhouse budget history (NCAA financial reports)

NCAA Membership Financial Reporting System categories as presented by the Knight-Newhouse College Athletics Database. “Total athletic revenues” are net of transfers back to the institution. Subsidy = institutional/government support + student fees (Knight’s definition; summed by us from the same row). Debt figures before FY2015 are not comparable (NCAA definition change). Not comparable with the EADA figures above. Nominal dollars.

$0$38M$76M$114M$151MFY05FY07FY09FY11FY13FY15FY17FY19FY21FY23FY25
KN total athletic revenuesKN total athletic expensesKN subsidy (nominal dollars; gaps = not reported)
Fiscal yearTotal athletic revenuesTotal athletic expensesFootball spendingFootball coaching salariesConf./NCAA/media/postseasonTicket salesDonor contributionsSponsorship/licensingInst./govt supportStudent feesSubsidy (calc)Subsidy share (calc)Coaches comp.Non-coaching staff comp.Scholarships/aidFacilities/debt/equip.Coaching severanceInst. NIL rev. shareAnnual debt serviceAthletics debt outstandingSource
FY2025$140,252,864$135,560,135$51,792,175$17,058,252$43,714,395$14,035,708$49,862,630$15,717,133$6,168,381$6,458,932$12,627,3139%$28,061,533$23,991,208$20,026,822$24,997,872$1,990,894$0$9,192,448$90,742,848source
FY2024$109,793,853$126,835,478$52,345,937$17,806,243$33,831,618$14,836,499$29,748,969$11,262,851$7,416,289$6,221,532$13,637,82112%$29,420,279$21,571,459$15,259,413$20,852,436$360,221—$9,639,560$95,875,729source
FY2023$126,256,291$124,453,484$51,843,385$16,176,969$41,364,705$12,841,187$34,899,703$12,196,867$12,028,639$6,117,811$18,146,45014%$27,417,418$20,279,506$13,467,982$20,711,957$3,552,511—$9,992,949$101,205,305source
FY2022$115,719,266$111,880,434$40,071,987$13,843,569$44,412,634$15,286,819$28,843,990$8,365,175$7,375,102$6,141,558$13,516,66012%$24,245,391$17,607,591$12,813,550$19,979,274$3,886,948—$9,994,199$106,176,947source
FY2021$51,021,217$82,056,884$22,975,592$9,887,970$21,579,858$29,620$8,014,646$7,578,142$6,681,429$5,933,069$12,614,49825%$19,762,762$17,079,755$12,246,298$14,617,137$1,714,565—$8,114,050$111,836,274source
FY2020$97,217,204$95,185,806$33,317,718$11,795,175$38,945,635$18,498,658$11,931,812$11,610,979$6,907,784$6,041,538$12,949,32213%$23,167,963$17,898,523$12,075,084$14,054,915$482,850—$4,640,015$42,928,194source
FY2019$99,526,695$96,000,514$31,061,561$9,796,049$37,259,417$19,931,102$12,399,426$12,150,918$6,615,020$5,979,493$12,594,51313%$20,609,929$15,926,209$12,344,714$14,528,256$1,272,824—$4,644,345$45,135,410source
FY2018$91,386,593$87,578,834$29,808,363$9,088,760$36,030,558$18,730,043$9,638,735$9,927,600$6,417,276$5,956,842$12,374,11814%$19,170,085$13,181,124$10,894,082$13,427,178$932,486—$4,644,965$47,696,330source
FY2017$83,672,639$81,620,307$26,761,391$7,565,305$35,011,216$17,097,290$9,031,413$5,544,140$6,364,677$6,057,038$12,421,71515%$17,286,516$12,958,784$10,688,218$12,495,897$758,652—$4,177,853$75,022,912source
FY2016$79,447,512$78,051,971$24,727,560$6,781,096$32,796,954$16,976,245$8,549,247$5,400,513$5,835,686$6,084,769$11,920,45515%$15,425,501$11,600,794$10,683,237$13,250,701$442,990—$3,843,365$79,208,469source
FY2015$62,441,552$58,734,014$18,817,619$5,839,925$24,310,041$13,100,456$7,978,494$3,759,182$2,873,927$5,926,012$8,799,93914%$13,349,206$9,930,179$8,667,970$6,836,233$633,055—$2,047,675$76,555,586source
FY2014$56,470,310$50,531,606$16,062,071$5,638,864$16,523,190$13,679,024$9,967,838$3,391,602$3,778,955$6,083,151$9,862,10617%$11,313,635$10,320,752$8,093,457$4,297,544$83,419—$2,049,525$50,212,538source
FY2013$46,855,283$49,520,152$15,670,497$4,841,174$10,446,957$12,039,126$7,457,524$3,351,855$4,184,344$6,055,156$10,239,50022%$10,114,828$8,852,560$8,034,269$4,787,260$425,666—$1,988,488$25,195,000source
FY2012$40,838,218$43,719,503$15,713,226$4,696,792$5,302,325$11,287,925$8,361,527$3,106,605$3,969,621$6,012,882$9,982,50324%$9,618,557$6,942,147$7,534,981$4,381,039$516,667—$1,006,328$3,000,000source
FY2011$38,091,538$36,846,478$11,781,103$3,379,792$4,154,554$10,393,556$7,600,616$2,716,878$3,968,970$5,412,597$9,381,56725%$7,626,743$5,763,732$6,559,477$3,465,165$341,757—$3,545,000$400,000source
FY2010$30,882,390$31,742,827$10,660,873$3,017,818$4,175,348$7,887,230$5,750,835$1,798,128$4,369,890$4,168,754$8,538,64428%$7,171,708$4,685,752$6,108,470$2,862,574$175,000—$1,265,000$7,545,000source
FY2009$32,026,436$31,302,138$10,423,458$2,968,754$6,239,295$7,873,997$5,213,246$2,041,903$3,988,518$3,719,204$7,707,72224%$6,613,125$4,546,308$5,557,562$2,701,014$175,000—$1,190,000$8,810,000source
FY2008$27,447,140$27,928,663$8,947,125$2,400,289$3,745,121$7,179,957$4,887,461$1,899,841$3,479,363$3,633,154$7,112,51726%$6,009,370$3,588,571$4,992,312$2,623,488$175,000—$1,125,000$10,000,000source
FY2007$25,913,332$26,328,003$8,161,549$0$4,345,600$7,386,628$4,554,345$401,719$3,301,654$3,558,403$6,860,05726%$5,253,798$3,527,042$5,085,619$3,019,975$53,693———source
FY2006$25,046,766$24,477,346$6,985,956$2,214,605$3,134,133$7,692,268$4,876,238$75,769$3,058,901$3,478,743$6,537,64426%$5,343,629$3,403,275$4,254,977$2,226,000$0—$0$0source
FY2005$25,506,145$21,311,639$6,917,088$0$7,219,234$6,971,262$3,668,651$98,100$2,671,796$3,330,990$6,002,78624%$4,537,221$2,787,545$4,633,152$1,693,760$42,662———source
Data credit: Knight-Newhouse College Athletics Database, a joint project of the Knight Commission on Intercollegiate Athletics and the S.I. Newhouse School of Public Communications, Syracuse University.