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TV ads: networks, prices and advertisers

How much advertisers pay to reach college football viewers, which networks collect it, and the brands that spend the most.

Ad revenue by network, Sept. 1-Nov. 18, 2025

EDO Ad EnGage via MediaPost, top 7 networks, national TV est.. Total $813.8M [SP89].

Fox

$215.4M [SP89]

ABC

$192M [SP89]

CBS

$153.1M [SP89]

ESPN

$148.4M [SP89]

NBC

$74.3M [SP89]

FS1

$25.4M [SP89]

ESPN2

$5.1M [SP89]

Network	Ad revenue	Share	Period	Source
Fox	$215.4M	26.5% calc	Sept 1-Nov 18, 2025	EDO Ad EnGage via MediaPost [SP89]
ABC	$192M	23.6% calc	Sept 1-Nov 18, 2025	EDO Ad EnGage via MediaPost [SP89]
CBS	$153.13M	18.8% calc	Sept 1-Nov 18, 2025	EDO Ad EnGage via MediaPost [SP89]
ESPN	$148.4M	18.2% calc	Sept 1-Nov 18, 2025	EDO Ad EnGage via MediaPost [SP89]
NBC	$74.3M	9.1% calc	Sept 1-Nov 18, 2025	EDO Ad EnGage via MediaPost [SP89]
FS1	$25.4M	3.1% calc	Sept 1-Nov 18, 2025	EDO Ad EnGage via MediaPost [SP89]
ESPN2	$5.12M	0.6% calc	Sept 1-Nov 18, 2025	EDO Ad EnGage via MediaPost [SP89]

30-second ad prices

Property	Price	Source
CFP National Championship	~$2M	[SP82]
CFP semifinal on TNT (2026-27)	$700K-$750K; ~ $60M ad inventory per semifinal	[SP7]
Title game YoY	up (not specified)	[SP93]
Regular-season games	UNAVAILABLE	no published price found

Top advertisers by dataset

Each dataset has its own year, scope and method (shown in the first column). iSpot figures are estimates; ESPN 2025 data is ad minutes, not dollars. Political rows include all-media cycle totals for context only.

Dataset Industry 47 rows

Dataset (as of)	Rank	Brand	Industry	Spend / measure	Note	Source
2021 CFB regular season, national TV (iSpot via SBJ)	1	Allstate	insurance	$14.88M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	2	State Farm	insurance	$12.53M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	3	Nissan	autos	$12.01M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	4	Dr Pepper	consumer brands (beverage)	$11.72M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	5	GEICO	insurance	$11.22M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	6	AT&T Wireless	telecom/tech	$10.61M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	7	DirecTV Stream	telecom/tech	$10.4M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	8	Progressive	insurance	$10.12M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	9	T-Mobile	telecom/tech	$9.62M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	10	The Home Depot	retail	$9.13M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	11	Wendy's	consumer brands (QSR)	$8.97M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	12	Ram Trucks	autos	$7.38M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	13	Google (phones)	telecom/tech	$7.09M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	14	Aflac	insurance	$6.61M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	15	Taco Bell	consumer brands (QSR)	$6.6M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	16	Rocket Mortgage	financial services	$5.99M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	17	Domino's	consumer brands (QSR)	$5.55M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	18	Liberty Mutual	insurance	$5.4M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	19	Mercedes-Benz	autos	$4.57M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	20	Jersey Mike's	consumer brands (QSR)	$4.54M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	21	Coca-Cola	consumer brands (beverage)	$4.37M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	22	Apple iPhone	telecom/tech	$4.37M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	23	Capital One	financial services	$4.12M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	24	Cadillac	autos	$4.1M est.		[SP87]
2021 CFB regular season, national TV (iSpot via SBJ)	25	Lexus	autos	$4.06M est.		[SP87]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	1	AT&T Wireless	telecom/tech	$13.2M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	2	Allstate	insurance	$10.1M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	3	Taco Bell	consumer brands (QSR)	$7.8M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	4	Dr Pepper	consumer brands (beverage)	$7.1M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	5	GEICO	insurance	$6M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	6	Mercedes-Benz	autos	$6M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	7	Capital One	financial services	$5.8M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	8	Modelo	alcohol	$4.3M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	9	"The Chosen"	media/entertainment	$3.9M est.	rounded to $0.1M	[SP86]
2023-24 bowl season incl. CFP (43 games), national linear TV first airings (iSpot via SBJ)	10	Vrbo	consumer/travel	$3.9M est.	rounded to $0.1M	[SP86]
2025 ESPN-network CFB regular season (Aug 28-Dec 7) ad minutes (iSpot case study via PPC Land)	1	The Home Depot	retail	153 ad minutes	spend not published in source	[SP88]
2025 ESPN-network CFB regular season (Aug 28-Dec 7) ad minutes (iSpot case study via PPC Land)	2	Allstate	insurance	147 ad minutes	spend not published in source	[SP88]
2025 ESPN-network CFB regular season (Aug 28-Dec 7) ad minutes (iSpot case study via PPC Land)	3	GEICO	insurance	145 ad minutes	spend not published in source	[SP88]
2025 ESPN-network CFB regular season (Aug 28-Dec 7) ad minutes (iSpot case study via PPC Land)	4	Modelo	alcohol	144 ad minutes	spend not published in source	[SP88]
2025 ESPN-network CFB regular season (Aug 28-Dec 7) ad minutes (iSpot case study via PPC Land)	5	Dr Pepper	consumer brands (beverage)	125 ad minutes	spend not published in source	[SP88]
2025-26 postseason live telecasts (iSpot via SBJ)		Allstate, Dr Pepper, Taco Bell (leaders; individual $ behind paywall)	insurance; consumer brands (beverage); consumer brands (QSR)	$249.4M total market est.		[SP85]
2024 Weeks 1-9 national CFB broadcasts (iSpot via FOS)		Harris campaign	political	$1.45M est.		[SP94]
2024 Weeks 1-9 national CFB broadcasts (iSpot via FOS)		Trump campaign	political	$1.23M est.	National linear only; excludes local-market buys, which carry most political money	[SP94]
2026 midterms: Texas-Ohio State on ABC (Sept 2026; Axios ad-tracking)		Senate Leadership Fund (pro-GOP super PAC)	political	$2M		[SP122]
2026 midterms: one heavy football weekend, NFL+college games and pre/postgame (Axios ad-tracking)		Republican vs Democratic advertisers	political	Republican 5,546 spots, Democratic 471 spots		[SP122]
Sept 25-27, 2026 government-funded White House ads in NFL/college football time slots (AdImpact via Washington Examiner)		White House (taxpayer-funded)	political	$316K	incl. $65,366 Fox college football Thursday buy; ~ $1.5M total on three ads since prior week	[SP124]
Total political ad spending, all media (AdImpact) - context only, NOT CFB-specific		All political advertisers	political	2022: $8.9B; 2024: $11.2B; 2026 projected: $11.6B (all media, not CFB-specific)	60-65% of cycle spend falls Sept-Nov (AdImpact, 2024) CONFLICT: 2024 cycle: $11.1B (AdImpact Dec 2024, SP96) vs $11.2B (AdImpact June 2026, SP123) - revised figure	[SP123] [SP96] [SP95]