SEC
16 members (2026 football membership). FY2025 = 2024-25. Click a column header to sort; the subtly shaded cell is the highest in its column.
Markets
What this means: how many people live around each campus and how big its home TV market is. TV market rank: 1 = largest in the U.S.
| School | City | Metro population | TV market | TV market rank | TV homes |
|---|---|---|---|---|---|
| Auburn University | Auburn, AL | 208,013 | Columbus, GA-Opelika, AL | #127 | 234,450 |
| Louisiana State University | Baton Rouge, LA | 888,699 | Baton Rouge, LA | #95 | 355,760 |
| Mississippi State University | Starkville (Mississippi State), MS | 62,063 | Columbus-Tupelo-West Point-Houston (Starkville), MS | #134 | 190,950 |
| Texas A&M University | College Station, TX | 287,476 | Waco-Temple-Bryan, TX | #83 | 419,600 |
| University of Alabama | Tuscaloosa, AL | 281,850 | Birmingham (Anniston & Tuscaloosa), AL | #45 | 771,860 |
| University of Arkansas | Fayetteville, AR | 622,177 | Fort Smith-Fayetteville-Springdale-Rogers, AR | #96 | 352,410 |
| University of Florida | Gainesville, FL | 359,036 | Gainesville, FL | #157 | 146,560 |
| University of Georgia | Athens (Athens-Clarke County) | 224,148 | Atlanta, GA | #7 | 2,758,170 |
| University of Kentucky | Lexington (Lexington-Fayette) | 535,174 | Lexington, KY | #63 | 517,660 |
| University of Mississippi | Oxford, MS | 71,972 | Memphis, TN | #51 | 666,300 |
| University of Missouri | Columbia, MO | 219,062 | Columbia-Jefferson City, MO | #135 | 190,370 |
| University of Oklahoma | Norman, OK | 1,512,813 | Oklahoma City, OK | #47 | 762,700 |
| University of South Carolina | Columbia, SC | 879,918 | Columbia, SC | #76 | 450,440 |
| University of Tennessee, Knoxville | Knoxville, TN | 968,137 | Knoxville, TN | #60 | 584,100 |
| University of Texas at Austin | Austin, TX | 2,620,945 | Austin, TX | #34 | 1,029,800 |
| Vanderbilt University | Nashville (Nashville-Davidson balance) | 2,197,416 | Nashville, TN | #26 | 1,199,400 |
Source: U.S. Census Bureau Vintage 2025 (city, metro); Nielsen 2024-25 DMA estimates. Source links for every cell are on the school pages.
Revenue & spending (FY2025)
What this means: what each athletic department took in and spent, and how much of its revenue comes from football.
| School | Revenue | Spending | Football revenue | Football share |
|---|---|---|---|---|
| Auburn University | $205.3M | $195.9M | $121.4M | 59% |
| Louisiana State University | $223.5M | $219.6M | $117.6M | 53% |
| Mississippi State University | $157.3M | $157.3M | $37.6M | 24% |
| Texas A&M University | $235.5M | $228.3M | $108.5M | 46% |
| University of Alabama | $244.6M | $229.9M | $146.3M | 60% |
| University of Arkansas | $195.9M | $189.0M | $90.8M | 46% |
| University of Florida | $199.2M | $199.2M | $113.4M | 57% |
| University of Georgia | $233.5M | $226.7M | $149.3M | 64% |
| University of Kentucky | $186.6M | $186.6M | $43.3M | 23% |
| University of Mississippi | $171.1M | $171.1M | $90.7M | 53% |
| University of Missouri | $181.1M | $181.1M | $53.3M | 29% |
| University of Oklahoma | $234.4M | $234.4M | $126.2M | 54% |
| University of South Carolina | $204.6M | $203.3M | $76.5M | 37% |
| University of Tennessee, Knoxville | $285.4M | $285.4M | $162.5M | 57% |
| University of Texas at Austin | $343.1M | $277.4M | $171.9M | 50% |
| Vanderbilt University | $146.4M | $146.4M | $44.1M | 30% |
Source: U.S. Dept. of Education, Equity in Athletics (EADA), FY2025 = 2024-25 (ope.ed.gov/athletics). Football share = football revenue ÷ total revenue (calc).
Public-school finances (FY2025)
What this means: subsidy is money moved into athletics from the university and student fees. Revenue minus expenses below zero means the department ran a deficit even after counting that subsidy.
| School | Revenue | Expenses | Subsidy | Donors | Debt |
|---|---|---|---|---|---|
| Auburn University | $205.9M | $203.8M | $12.3M | $59.7M | $147.0M |
| Louisiana State University | $223.5M | $223.4M | $0 | $68.7M | $151.2M |
| Mississippi State University | $164.7M | $168.8M | $0 | $59.5M | $92.9M |
| Texas A&M University | $235.5M | $228.4M | $5.0M | $50.1M | $283.0M |
| University of Alabama | $267.4M | $234.7M | $30.0M | $67.4M | $265.5M |
| University of Arkansas | $195.9M | $189.0M | $0 | $38.0M | $131.2M |
| University of Florida | $221.1M | $201.0M | $11.3M | $53.5M | $134.9M |
| University of Georgia | $233.5M | $240.3M | $3.9M | $54.2M | $148.6M |
| University of Kentucky | $185.1M | $192.6M | $204K | $32.7M | $83.0M |
| University of Mississippi | $178.6M | $183.8M | $5.7M | $49.8M | $85.5M |
| University of Missouri | $181.9M | $191.0M | $28.2M | $46.5M | $118.9M |
| University of Oklahoma | $205.7M | $254.5M | $0 | $98.2M | $210.0M |
| University of South Carolina | $204.6M | $203.3M | $43.7M | $18.3M | $153.2M |
| University of Tennessee, Knoxville | $304.1M | $288.2M | $8.1M | $113.6M | $327.7M |
| University of Texas at Austin | $352.5M | $379.3M | $0 | $171.2M | $192.2M |
Source: Knight-Newhouse College Athletics Database (knightnewhousedata.org), NCAA financial reports of public schools, FY2025. Subsidy = institutional/government support + student fees (summed by us). Not covered (private, or no data): Vanderbilt University.
Wealth & pay
What this means: university endowments and fundraising (not athletics money), plus the head football coach’s pay where a private school’s tax filing shows it. † = system-wide or combined endowment.
Source: NACUBO-Commonfund FY2025 endowments; each school’s own fundraising report (measures and years differ, so not strictly comparable); IRS Form 990 via ProPublica (FY2025/TY2024). Source links are on the school pages.
Over time
Source: U.S. Dept. of Education, Equity in Athletics (EADA), FY2007–FY2025 (ope.ed.gov/athletics). Sums of member schools (calc).
Show the numbers
| Year | Revenue | Football revenue |
|---|---|---|
| FY2007 | $1.09B | $611.3M |
| FY2008 | $1.18B | $686.0M |
| FY2009 | $1.26B | $729.9M |
| FY2010 | $1.38B | $826.7M |
| FY2011 | $1.46B | $864.9M |
| FY2012 | $1.50B | $871.6M |
| FY2013 | $1.61B | $938.3M |
| FY2014 | $1.67B | $967.9M |
| FY2015 | $1.85B | $1.10B |
| FY2016 | $2.03B | $1.17B |
| FY2017 | $2.15B | $1.20B |
| FY2018 | $2.25B | $1.25B |
| FY2019 | $2.27B | $1.24B |
| FY2020 | $2.24B | $1.29B |
| FY2021 | $2.04B | $865.2M |
| FY2022 | $2.59B | $1.43B |
| FY2023 | $2.80B | $1.54B |
| FY2024 | $3.14B | $1.61B |
| FY2025 | $3.45B | $1.65B |
Source: Knight-Newhouse College Athletics Database (knightnewhousedata.org), NCAA financial reports of public schools, FY2005–FY2025. Sums of 15 public members (calc).
Show the numbers
| Year | Revenue | Expenses |
|---|---|---|
| FY2005 | $864.8M | $816.6M |
| FY2006 | $935.0M | $887.7M |
| FY2007 | $1.08B | $1.01B |
| FY2008 | $1.21B | $1.13B |
| FY2009 | $1.24B | $1.19B |
| FY2010 | $1.36B | $1.25B |
| FY2011 | $1.43B | $1.29B |
| FY2012 | $1.50B | $1.36B |
| FY2013 | $1.59B | $1.45B |
| FY2014 | $1.66B | $1.53B |
| FY2015 | $1.91B | $1.69B |
| FY2016 | $2.07B | $1.86B |
| FY2017 | $2.22B | $2.00B |
| FY2018 | $2.29B | $2.14B |
| FY2019 | $2.31B | $2.19B |
| FY2020 | $2.25B | $2.14B |
| FY2021 | $2.06B | $1.95B |
| FY2022 | $2.59B | $2.45B |
| FY2023 | $2.85B | $2.72B |
| FY2024 | $3.13B | $3.10B |
| FY2025 | $3.36B | $3.38B |
League notes
Markets, endowments and giving
- Endowments (16 of 16 with figures): total $62.54B, median $2.14B. Richest: Texas A&M University $22.23B, Vanderbilt University $10.86B, University of Texas at Austin $6.49B. Smallest: Mississippi State University $1.00B, University of Mississippi $1.00B. Totals mix system, foundation and institution scopes.
- Giving (13 of 16 with a reported total; mixed measures and FYs): sum $4.15B, median $269.0M. Top: University of Florida $560.0M (FY2025), University of Tennessee, Knoxville $428.0M (FY2025), Texas A&M University $412.0M (FY2025).
- Markets: biggest TV markets: University of Georgia (Atlanta, GA #7), Vanderbilt University (Nashville, TN #26), University of Texas at Austin (Austin, TX #34). Smallest: University of Florida (Gainesville, FL #157, 146,560 homes), University of Missouri (Columbia-Jefferson City, MO #135, 190,370 homes), Mississippi State University (Columbus-Tupelo-West Point-Houston (Starkville), MS #134, 190,950 homes). Unique DMAs total 10,630,530 TV homes (8.5% of U.S. 2024-25). Unique metro/micro areas total 11,938,899 people (2025).
- Smallest home cities: Starkville (Mississippi State), MS 25,754, Oxford, MS 26,773, Auburn, AL 85,113. Largest: Austin, TX 1,002,632, Nashville (Nashville-Davidson balance) 721,074.
Athletic budgets (FY2025)
- SEC has the most revenue ($3.45B EADA, median $204.9M) and the lowest subsidy reliance: median KN subsidy of $5.0M; five of 15 public members took $0 (Texas, LSU, Oklahoma, Arkansas, Mississippi State) and Kentucky took just $0.2M. SEC donors gave $981.5M to the 15 public members. Even so, Oklahoma (−$48.9M) and Texas (−$26.7M) ran the SEC's largest KN deficits; across all public P4 schools, only Rutgers (−$47.2M) came close to Oklahoma.
EADA = U.S. Dept. of Education; Knight-Newhouse = NCAA financial reports, public schools only; Form 990 = IRS filings of private schools. Never combine EADA, Knight-Newhouse and 990 figures. Sources for every cell are on the school pages.