Big 12
16 members (2026 football membership). FY2025 = 2024-25. Click a column header to sort; the subtly shaded cell is the highest in its column.
Markets
What this means: how many people live around each campus and how big its home TV market is. TV market rank: 1 = largest in the U.S.
| School | City | Metro population | TV market | TV market rank | TV homes |
|---|---|---|---|---|---|
| Arizona State University | Tempe, AZ | 5,228,938 | Phoenix (Prescott), AZ | #12 | 2,198,200 |
| Baylor University | Waco, TX | 308,807 | Waco-Temple-Bryan, TX | #83 | 419,600 |
| Brigham Young University | Provo, UT | 773,426 | Salt Lake City, UT | #28 | 1,163,520 |
| Iowa State University | Ames, IA | 128,090 | Des Moines-Ames, IA | #67 | 480,550 |
| Kansas State University | Manhattan, KS | 136,122 | Topeka, KS | #141 | 176,250 |
| Oklahoma State University | Stillwater, OK | 83,889 | Oklahoma City, OK | #47 | 762,700 |
| Texas Christian University | Fort Worth, TX | 8,477,157 | Dallas-Fort Worth, TX | #4 | 3,264,490 |
| Texas Tech University | Lubbock, TX | 368,431 | Lubbock, TX | #140 | 176,410 |
| University of Arizona | Tucson, AZ | 1,074,685 | Tucson (Sierra Vista), AZ | #65 | 497,660 |
| University of Central Florida | Orlando, FL | 2,957,672 | Orlando-Daytona Beach-Melbourne, FL | #15 | 1,902,420 |
| University of Cincinnati | Cincinnati, OH | 2,312,858 | Cincinnati, OH | #37 | 958,630 |
| University of Colorado Boulder | Boulder, CO | 328,560 | Denver, CO | #17 | 1,806,270 |
| University of Houston | Houston, TX | 7,904,627 | Houston, TX | #6 | 2,797,420 |
| University of Kansas | Lawrence, KS | 120,920 | Kansas City, MO-KS | #33 | 1,033,680 |
| University of Utah | Salt Lake City, UT | 1,308,377 | Salt Lake City, UT | #28 | 1,163,520 |
| West Virginia University | Morgantown, WV | 141,995 | Pittsburgh, PA | #27 | 1,167,890 |
Source: U.S. Census Bureau Vintage 2025 (city, metro); Nielsen 2024-25 DMA estimates. Source links for every cell are on the school pages.
Revenue & spending (FY2025)
What this means: what each athletic department took in and spent, and how much of its revenue comes from football.
| School | Revenue | Spending | Football revenue | Football share |
|---|---|---|---|---|
| Arizona State University | $149.3M | $149.3M | $50.4M | 34% |
| Baylor University | $144.1M | $144.1M | $44.3M | 31% |
| Brigham Young University | $153.4M | $136.9M | $51.7M | 34% |
| Iowa State University | $103.9M | $103.9M | $60.7M | 58% |
| Kansas State University | $103.0M | $100.8M | $27.1M | 26% |
| Oklahoma State University | $153.7M | $153.7M | $57.0M | 37% |
| Texas Christian University | $156.0M | $156.0M | $59.6M | 38% |
| Texas Tech University | $128.8M | $127.9M | $69.9M | 54% |
| University of Arizona | $132.7M | $132.7M | $37.8M | 28% |
| University of Central Florida | $108.9M | $103.6M | $30.1M | 28% |
| University of Cincinnati | $119.3M | $119.3M | $30.4M | 26% |
| University of Colorado Boulder | $161.7M | $161.5M | $69.3M | 43% |
| University of Houston | $100.2M | $100.2M | $23.3M | 23% |
| University of Kansas | $173.7M | $159.9M | $37.1M | 21% |
| University of Utah | $125.2M | $118.7M | $95.9M | 77% |
| West Virginia University | $117.4M | $117.4M | $47.6M | 41% |
Source: U.S. Dept. of Education, Equity in Athletics (EADA), FY2025 = 2024-25 (ope.ed.gov/athletics). Football share = football revenue ÷ total revenue (calc).
Public-school finances (FY2025)
What this means: subsidy is money moved into athletics from the university and student fees. Revenue minus expenses below zero means the department ran a deficit even after counting that subsidy.
| School | Revenue | Expenses | Subsidy | Donors | Debt |
|---|---|---|---|---|---|
| Arizona State University | $166.1M | $164.7M | $59.7M | $22.8M | $295.2M |
| Iowa State University | $118.0M | $118.0M | $1.8M | $29.4M | $132.4M |
| Kansas State University | $116.3M | $103.7M | $0 | $40.3M | $135.9M |
| Oklahoma State University | $150.8M | $156.1M | $88K | $78.1M | $95.1M |
| Texas Tech University | $145.3M | $144.4M | $14.8M | $42.9M | $251.7M |
| University of Arizona | $143.3M | $142.9M | $34.6M | $34.0M | $208.6M |
| University of Central Florida | $108.9M | $103.6M | $36.8M | $27.9M | $126.7M |
| University of Cincinnati | $118.5M | $119.3M | $51.7M | $17.7M | $287.6M |
| University of Colorado Boulder | $161.7M | $161.5M | $43.5M | $19.2M | $177.0M |
| University of Houston | $92.8M | $98.9M | $41.2M | $15.6M | $239.8M |
| University of Kansas | $143.9M | $148.4M | $1.9M | $43.5M | $198.1M |
| University of Utah | $140.3M | $135.6M | $12.6M | $49.9M | $90.7M |
| West Virginia University | $128.1M | $130.7M | $8.1M | $31.3M | $132.7M |
Source: Knight-Newhouse College Athletics Database (knightnewhousedata.org), NCAA financial reports of public schools, FY2025. Subsidy = institutional/government support + student fees (summed by us). Not covered (private, or no data): Baylor University, Brigham Young University, Texas Christian University.
Wealth & pay
What this means: university endowments and fundraising (not athletics money), plus the head football coach’s pay where a private school’s tax filing shows it. † = system-wide or combined endowment.
Source: NACUBO-Commonfund FY2025 endowments; each school’s own fundraising report (measures and years differ, so not strictly comparable); IRS Form 990 via ProPublica (FY2025/TY2024). Source links are on the school pages.
Over time
Source: U.S. Dept. of Education, Equity in Athletics (EADA), FY2007–FY2025 (ope.ed.gov/athletics). Sums of member schools (calc).
Show the numbers
| Year | Revenue | Football revenue |
|---|---|---|
| FY2007 | $668.4M | $237.6M |
| FY2008 | $756.3M | $268.4M |
| FY2009 | $750.0M | $299.7M |
| FY2010 | $793.4M | $325.7M |
| FY2011 | $849.7M | $319.3M |
| FY2012 | $963.0M | $378.8M |
| FY2013 | $1.02B | $423.8M |
| FY2014 | $1.12B | $472.1M |
| FY2015 | $1.18B | $488.2M |
| FY2016 | $1.22B | $557.7M |
| FY2017 | $1.29B | $587.0M |
| FY2018 | $1.43B | $603.1M |
| FY2019 | $1.45B | $651.2M |
| FY2020 | $1.39B | $663.9M |
| FY2021 | $1.24B | $465.1M |
| FY2022 | $1.60B | $727.1M |
| FY2023 | $1.90B | $765.3M |
| FY2024 | $2.00B | $774.0M |
| FY2025 | $2.13B | $792.2M |
Source: Knight-Newhouse College Athletics Database (knightnewhousedata.org), NCAA financial reports of public schools, FY2005–FY2025. Sums of 13 public members (calc).
Show the numbers
| Year | Revenue | Expenses |
|---|---|---|
| FY2005 | $460.6M | $448.0M |
| FY2006 | $705.4M | $528.0M |
| FY2007 | $549.5M | $558.6M |
| FY2008 | $663.6M | $618.9M |
| FY2009 | $631.7M | $647.4M |
| FY2010 | $710.3M | $668.9M |
| FY2011 | $730.1M | $684.2M |
| FY2012 | $786.3M | $801.8M |
| FY2013 | $854.8M | $831.5M |
| FY2014 | $955.5M | $901.7M |
| FY2015 | $959.6M | $925.1M |
| FY2016 | $1.04B | $991.0M |
| FY2017 | $1.10B | $1.05B |
| FY2018 | $1.13B | $1.13B |
| FY2019 | $1.24B | $1.20B |
| FY2020 | $1.17B | $1.15B |
| FY2021 | $973.1M | $1.03B |
| FY2022 | $1.36B | $1.28B |
| FY2023 | $1.49B | $1.50B |
| FY2024 | $1.55B | $1.60B |
| FY2025 | $1.73B | $1.73B |
League notes
Markets, endowments and giving
- Endowments (15 of 16 with figures): total $27.18B, median $1.77B. Richest: Texas Tech University $3.07B, Texas Christian University $2.85B, University of Kansas $2.69B. Smallest: University of Central Florida $266.7M, West Virginia University $889.0M. Totals mix system, foundation and institution scopes.
- Giving (11 of 16 with a reported total; mixed measures and FYs): sum $3.29B, median $236.0M. Top: Arizona State University $630.8M (FY2025), University of Utah $518.5M (FY2025), University of Kansas $353.6M (FY2025).
- Markets: biggest TV markets: Texas Christian University (Dallas-Fort Worth, TX #4), University of Houston (Houston, TX #6), Arizona State University (Phoenix (Prescott), AZ #12). Smallest: Kansas State University (Topeka, KS #141, 176,250 homes), Texas Tech University (Lubbock, TX #140, 176,410 homes), Baylor University (Waco-Temple-Bryan, TX #83, 419,600 homes). Unique DMAs total 18,805,690 TV homes (15.0% of U.S. 2024-25). Unique metro/micro areas total 31,654,554 people (2025).
- Smallest home cities: Morgantown, WV 30,293, Stillwater, OK 50,046, Manhattan, KS 54,673. Largest: Houston, TX 2,397,315, Fort Worth, TX 1,028,117.
Athletic budgets (FY2025)
- Big 12 is the smallest league by revenue ($2.13B; median $130.7M) but the biggest subsidy taker: $306.9M across 13 public members, more than double the SEC's $148.5M. ASU, Cincinnati, Colorado, Houston, UCF and Arizona each took $34M or more.
EADA = U.S. Dept. of Education; Knight-Newhouse = NCAA financial reports, public schools only; Form 990 = IRS filings of private schools. Never combine EADA, Knight-Newhouse and 990 figures. Sources for every cell are on the school pages.