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Brett Yormark

Role(s) as quoted
  • Big 12 commissioner
Person type
Conference executives
Entries
3 (Jul 9, 2024 to Jul 7, 2026)
Topics
Pay, NIL & revenue sharing (2) Governance & legislation (2) Scheduling & calendar (1) Transfer portal (1) Playoff & bowls (1)

In the Ideas index

All entries (oldest first)

Brett Yormark, Big 12 commissioner · · 12-team/revenue-sharing (2024-26) · permalink
“We're going through change, but I would rather call it a necessary reset.”
At Big 12 Media Days, Yormark called realignment a 'necessary reset' and said it makes sense to take on a private-capital partner, as long as it doesn't compromise the league's long-term future. He also floated exploring new TV windows outside crowded Saturdays.
Source: CBS Sports: Big 12 Media Days: Brett Yormark touts unique approach to revenue amid 'necessary reset' for college sports
Pay, NIL & revenue sharing Governance & legislation Scheduling & calendar
Brett Yormark, Big 12 commissioner · · 12-team/revenue-sharing (2024-26) · permalink
“I found a system that quickly was defined by unlimited free agency and no salary cap and complete chaos.”
Yormark said he found a system of 'unlimited free agency and no salary cap and complete chaos.' He backed the SCORE Act as 'progress over perfection' and called for regulating agents, who he said charge excessive fees and push athletes into the portal.
Source: The American Presidency Project (UC Santa Barbara): Remarks During a Roundtable Discussion on Saving College Sports and an Exchange With Reporters (official transcript)
Transfer portal Governance & legislation Pay, NIL & revenue sharing
Brett Yormark, Big 12 commissioner · · 12-team/revenue-sharing (2024-26) · permalink
“I liked 16 initially. As I learned more about it, obviously, without the additional AQs, when 24 became part of the conversation, we've done our own conference due diligence around it, and we think it might be a great fit for us.”
At Big 12 Media Days, moved from backing 16 teams to saying a 24-team CFP without extra automatic qualifiers 'might be a great fit' for the Big 12, while protecting its title game.
Source: On3: Brett Yormark wants 'more access' to College Football Playoff, thinks 24 teams is 'great fit' for Big 12
Playoff & bowls